Today or soon you will launch a boomer/senior, home care offering, wearable product or a new service to help seniors or other new market entrants. As your company gets ready to travel into an online event battle with a plethora ofpitches, it is time for a quick review of this guidance. Check the list out before your new offering launches First read existingcontent and research reports on your particular market segment. Then look over this updated checklist that was first published on this website in 2010 and revised each year since. The advice continues to hold true – with updated links and references. If necessary, refine tactics to match the most useful tools for your category:
The home care market is (still) a booming business opportunity. Home care of various types now augments and even enhances services that not long ago may have been provided by senior housing. Pre-pandemic forecasts indicate 34% annual job growth from 2019-2029, much faster than average, and demand has no doubt been exacerbated during 2020. Home care workers are also among the lowest paying and least trained occupations. Frail patients, according to insiders, are increasingly being discharged from hospitals directly to home, bypassing rehab nursing homes. At home, these individuals likely still require assistance with activities of dressing, bathing, medication management, food preparation and household tasks. And many already at home and in assisted living need the same care.
November – the month for giving thanks -- remotely. It was a strange Thanksgiving for many – staying (stuck?) in place with Zoom, FaceTime -- and few place settings. Worse, for many older adults, isolation is a worsening health issue that we will hear more about as shutdowns continue and shut-in becomes the virtual norm. In November, a long report (the third of 2020) called The Future of Remote Care Technology and Older Adults was published, the result of 30 interviews with executives from organizations large and very small. Here are five companies drawn from the report and beyond – all material is from the company websites:
October 2020 -- when the fall travel season never started. And the unthinkable has become normal. These days it seems like businesses only congregate in Zoom-like rooms. But despite that, product announcements and innovations appear despite the missing in-person fanfare. The 30+ research report interviews are complete and the writing begun for "The Future of Remote Care Technology and Older Adults." The goal -- publish in early December in conjunction with the What's Next Longevity Innovation Summit -- normally held in Washington, this year all online. Here are four blog posts from October, including the key themes from the research report:
Today or soon you will launch a boomer/senior, home care offering, wearable product or a new service to help seniors or other new market entrants. As your company gets ready to travel into an online event battle with a plethora of
The home care market is (still) a booming business opportunity. Home care of various types now augments and even enhances services that not long ago may have been provided by senior housing. Pre-pandemic forecasts indicate 34% annual job growth from 2019-2029, much faster than average, and demand has no doubt been exacerbated during 2020. Home care workers are also among the lowest paying and least trained occupations. Frail patients, according to insiders, are increasingly being discharged from hospitals directly to home, bypassing rehab nursing homes. At home, these individuals likely still require assistance with activities of dressing, bathing, medication management, food preparation and household tasks. And many already at home and in assisted living need the same care.
November – the month for giving thanks -- remotely. It was a strange Thanksgiving for many – staying (stuck?) in place with Zoom, FaceTime -- and few place settings. Worse, for many older adults, isolation is a worsening health issue that we will hear more about as shutdowns continue and shut-in becomes the virtual norm. In November, a long report (the 
October 2020 -- when the fall travel season never started. And the unthinkable has become normal. These days it seems like businesses only congregate in Zoom-like rooms. But despite that, product announcements and innovations appear despite the missing in-person fanfare. The 30+ research report interviews are complete and the writing begun for "The Future of Remote Care Technology and Older Adults." The goal -- publish in early December in conjunction with the 