The MMI report on retirees and working -- let's move on

Another rant. So you have to read the report but you don't have to like it. That's the MetLife Mature Market Institute (MMI) report on retirees and the gap between wanting to work and actually finding work. Not-so-charmingly titled Buddy can you spare a job?, the implications are of a current and worsening depression-style gap between the 75% of those age 55-70 who, perhaps unrealistically, need to keep working and expect to keep working -- and the 35% of them who have jobs. Doomsayers in the report assert that a) this gap is going to widen between now and 2016, and b) how the problem worsens as boomers age into the 60's and beyond.  >>> Read more . . .

Training value chain participants to incorporate technology into their work

In the previous blog post, I talked about process and systems (versus gadget) approaches to promoting technologies for aging in place -- the example used was 'alerting' technologies. Marketing any system, however, must overcome the twin barriers of lack of awareness and inexperience with: >>> Read more . . .

Senior value chain -- revisited

"The more things change the more they remain the same." It's been over a year since I posted a criticism of the 'gadget' approach to technologies for aging in place.  Rather than randomly selected gadgets and gizmos, I suggested a more structured way of thinking about the market -- I referred to as 'the senior value chain'. Let's recap from 9/23/08 with a few additions: >>> Read more . . .

The FloH Club -- Tech support for older adults (Yay)

You know and I know that all older adults do not love and relate to their computers. And their computers are not loveable. I will spare you a rant this time and not count the ways. For those who are uncomfortable with their computers, there are a host of imperfect alternatives to 'help.' >>> Read more . . .

Classifying caregiver portals is a challenge

At least with directory sites -- you basically know where you stand -- somewhere in them is a business model for listing long-term care housing and service directory entries, referring and being compensated for leads about those entries, and advertising. Not so with caregiving portals. Here, if there is a business motive, it's about advertising and a cut of the commerce, if any, on the site. >>> Read more . . .

What's it mean -- Caring.com acquires Gilbert Guide?

Recently Caring.com (targeting family caregivers) acquired Gilbert Guide (a senior care directory, also aimed at family caregivers) -- combined firm gets more critical mass and content than either had separately. What happens now and is it significant? I talked with Caring.com's CEO Andy Cohen and Gilbert Guide's CEO Jill Gilbert to try to figure it out. >>> Read more . . .

Senior care directories -- so many, so confusing

Years ago when I was searching for a nursing home for my mother, I was amazed at how few websites there were that help in finding senior housing. That was then. Now there are oodles  -- almost impossible to keep straight and the business models may not be obvious, the value even less so. Today I will attempt to clarify types, offer a few examples, and attempt to explain the busines model. As with every other web-based initiative, consolidation and shakeout in this world is inevitable and appropriate. >>> Read more . . .

Did seniors and their TVs become disconnected in the analog-digital switch?

I tend not to write about gadgets -- but the TV remote has bugged me for a while -- since the analog-digital switch, my mother-in-law struggles to use the remote control of her new digital TV.  Sometimes she gets it by reading printed directions. Sometimes she just yanks the cord out of the wall to turn it off. Somehow, I don't think she is the only one who used to have an older-style dial TV that you walked up to and switched on. From an e-mail I received recently: "When we gave the new TV to my husband's mother, she said, "what's with all the buttons? Up, down, off, on. >>> Read more . . .

A call for recent launch info -- prior to leaf and launch season

It's only early October -- many trade shows and events ahead. Prior to attending any of the fall and winter product launching events, I wanted to let you know of some companies I've heard from in recent months -- and invite those in the aging technology, caregiver website/directory business, and telehealth arena to send me your press releases (now posted on the site). And if you know of someone I should know about, let me know. >>> Read more . . .

Reaching an older audience -- indirectly but effectively

Simplicity. Recently I ranted about Apple and their non-recognition of the age 50+ market. And of course, Amazon doesn't really acknowledge how much boomers and seniors love the Kindle. So today I listened to Arlene Harris describe Jitterbug's long-standing brand message, that Jitterbug was never explicitly targeting seniors. Instead, its intent was to brand a message of 'simplicity'. She noted that preferences among market audiences would enable the marketplace to figure out if seniors might like it. >>> Read more . . .

Syndicate content