So much investment on consumer tools...why not switch focus to medical error avoidance?
The fall is an event extravaganza – and oh, tech products to consider. Taking a look at AgeTech West in November, the mHealth Summit upcoming in December and the recent Health 2.0 and Connected Health Symposium events – and coming in 2014, there will be both Digital Health and Silvers Summit at CES. So as not to miss too many, here are a few selected from the near-term events, as always, hoping to avoid the not-yet-launched as well as including those for caregivers as well as care recipients. And please note – the descriptions of these come from the websites of the companies. Hint to founders – a website that starts with video is a bit lean. Paragraphs of text would help viewers better understand the value proposition – and be searchable! >>> Read more . . .
Enthusiasm is plentiful -- broad deployment is harder to find. For some topics, it may not be that important what year this is or what health-related event we attend – the lamentations are the same. I have been lurking around the Connected Health Symposium for a number of years – and when it is all said (and said and said again), investment in consumer health tech is at crazed levels, but actual healthcare system utilization is still hard to find. Prowling the sparsely-planted exhibit hall and the speaker agenda, it seems pretty much where we left it last year – what matters most to a hospital system conference like this? Is the future of healthcare actually healthcare at home? Given the vast brick-and-mortar Partners Healthcare establishment, not soon. Expect to hear that topic again. >>> Read more . . .
Task-specific devices must add functions over time. The cliché in the tech industry is truer now than ever – because an innovation is possible – not always helpful, but possible -- it will be done. And adding functions to products is as inevitable as tomorrow’s sunrise. As we look around the home technology market, we can already see dedicated devices beginning to share activities: a TV can now be interactive, PCs and tablets now functional for viewing movies, radios that become speakers for Internet streaming, ever-more multi-function kitchen devices and so on. As devices become multi-purpose, they can also add new channels of distribution – opening up new retailers, catalogues, websites, and show venues. >>> Read more . . .
Helping organizations grow businesses in more ways. When Aging in Place Technology Watch first launched in March, 2009, the intent was to mirror the services of a traditional Industry Analyst firm – client annual fixed price/time retainers, research reports, marketing white papers, and speaking engagements – offerings that are still very much in place and in use. But a few who read this blog know that over the past few years, the services have expanded – and could be of benefit to some blog readers. Contact email@example.com for client references, pricing, and to learn more about: >>> Read more . . .
An upcoming and splashy event looms – time to market. We are in the fall show season and it shows. So the new product isn’t really tested past a slick prototype, but the brochures must get to the printers NOW. Why? CES (or Connected Health, ATA, or the mHealth Summit) is on the calendar and innovation is expected, no actually, innovation is mandated. For the price of a booth, press release, brochures, a demo device and all travel costs, marketers must market. Whether the product works? Not important for demo purposes. Does anyone need the offering? See the hype for 2010 launch of Healthrageous and now see the 2013 shutdown. >>> Read more . . .
Reinventing the aging experience – who will transform this market? Over the weekend I saw a Woody Allen movie (he is now 77 and in trouble in Mumbai), read an article about Robert Redford (he is also 77), noted that Bill Cunningham -- the NY Times bicyclist-about-town -- is now 85, Betty White (accused of ageism this week) is now 91. These are well-to-do and well-noticed folk – likely they feel secure in their limos, the NY streets or wherever. You wanna bet that none is considering or would ever consider moving into a CCRC or an Assisted Living, or wearing a PERS device around their neck, mobile or otherwise? >>> Read more . . .
Tablets are hot, hot, hot – but are the usage plans affordable? So 34 percent of Americans own tablets – of these, "ownership skews toward adults ages 35-44 (49%), compared with younger and older adults. Tablet owners have incomes > $75K per year and are typically people who have a college education." Let’s hope these folks share their tablets with parents and/or grandparents; that the high-energy and youthful AARP training was and will continue to be a worthwhile and available program to help those parents and grandparents. Lots of good can come from tablets – not the least of which is ease of ongoing maintenance compared to PCs, etc. And apps are plentiful and mostly free. This charming Art in the Moment iPad app for seniors with dementia recently caught my eye. Or check out Breezie, seen at AARP’s Life@50, soon to be available in the US. GenConnect has launched with free iPad training video tutorials. But with all of this effort, charm, and enthusiasm, let’s dwell on the elephant in the room – monthly carrier costs. >>> Read more . . .
AARP TEK – fabulous training for older adults. When an organization becomes as large and influential as AARP, what a party they can throw and how attendees enjoy being brought together at its large events. Life@50+ in Atlanta was clearly fun for the attendees -- but what made it special in the context of technology utilization were several days of continuous training classes (see below) on using tablets. Led by Philip Jordan, of SeniorTechRally who did many of the training sessions himself, 4-H Club participants, dubbed "Tech wizards" sat at each of the training tables to answer questions and demonstrate use of the device. Part of a program called Mentor Up, these young adults were charming – they didn’t patronize trainees, answered questions energetically and ran around the tables showing and telling. >>> Read more . . .
What goes around comes around and gets a new market sizing. You may have seen a rather giddy press release recently that sized the market for aging in place technology at a cool $30 billion by 2017. The global market for elder care technologies will hit $7.2 billion by 2018 and as for home monitoring of seniors, the number of units of wearable wireless devices will climb from 3 million units (2011) to 36 million units by 2017, and users of family locator services (including PERS) will reach 70 million by 2016. It’s a good thing these sizings forecast three to four years from now. That will give everyone time to overcome barriers that hamstring utilization today -- like controlling the cost of device, figuring out who pays for them and will the target user actually be able to afford to use it/wear it to help them stay safe or will the doctor and supporting staff remain engaged to help the user keep their chronic disease(s) under control? >>> Read more . . .
Finding the visibility and network that your offering deserves. We are entering the trade show season, so it’s time to make a few go/no go decisions. You have had your product (or new version) or service ready for the past months or year. Your pilots have been successful and you now know that professionals, prospects and early customers are pleased with what you’ve done. You’ve read Ten Tips for Launching a Product or Service. You have first focused on the local/regional events. Now make sure your offering – whether it is caregiving, health and wellness, home safety, learning, engagement or just plain fun – is well-received at events attended by prospective customers, resellers, referring professionals, possible partners, and adjacent product categories. Consider this list of national events (listed in date order). Study prior exhibitor participant lists, learn about typical number and profile of attendees, booth costs, hotel and attendance fees. Note any (of many) innovation award opportunities, if not now, then for the future. If you are not that familiar with any of these, consider going once as an attendee -- before exhibiting. Comments about other events are, of course, welcome: >>> Read more . . .