Meet Laurie in one of the following places:

Boston area -- July 17-August 26, 2015

Boston, September 15-16, 2015

LeadingAge Boston November 1-4, 2015

Health 2.0, Santa Clara, CA, October 4-7, 2015

 

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At summit, experts discussed making technology accessible to seniors. A study on topic was also released by AARP.

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A new study that suggests the start of middle age is no longer 45 or 50 but, instead, 60.

07/13/2015

Honor hopes to start a trend of tech companies focusing on the needs of seniors.

07/10/2015

Fears that the senior housing sector could be overbuilt might be all too true, newly released data suggests.

Market Research Reports

Updated: (01-29-2015) Technology Market Overview Report Click here

Published: (06-20-2014) Challenging Innovators 2014 Report Click here

Published (03-08-2013) Next Generation Response Systems Click here

Updated (8-25-2012) Aging and Health Technology Report Click here

Updated (7-31-2012) The Future of Home Care Technology Click here

Published (2-14-2012) Linkage Technology Survey Age 65-100 Report Click here

Published (4-29-2011) Connected Living for Social Aging Report Click here

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Vendors who should target boomers and seniors -- Part 2 in a series

Vendors never want to miss a market, inadvertantly bypassing an audience that may love to buy their products -- if they only knew more about them. So why don't vendors with great potential in boomer and senior audiences -- and even some loving customers -- try harder to make this match clearer? I am particularly baffled about the pervasive political correctness of corporate social responsibility among large vendors -- environmentalism, globalism and green --, but nary a word about the 13% of the population in the US that is 65+, and as for the population over age 50, no acknowledgement that they already represented more than 52% of consumer electronics purchasers at the end of 2007 (McKinsey).

So these vendors have something to offer that boomers and seniors want -- and in a slumping economy, now is as good a time as any to create messages and acknowledgements of these segments -- even a few photos for the website!

To be included on the list below, web surfers have to do backflips to find boomer/senior messaging or scenarios on their website -- or when you search for senior, it's a high school student or an exec VP:

1) AMD.  AMD is deep into the gaming platform (AMD Game!), including simulation and popular war games, home PC (Acer, HP Touchsmart, Fujitsu), entertainment (AMD Live!) arenas, well-marketed and embedded in lots of products.  I think boomers and seniors LOVE, LOVE, LOVE, all of that -- according to Forrester, 83% of older boomers play games on their PCs.

2) Apple. The MAC and iMac, the iPod, iTunes, the iPhone -- one company, Apple, has something for every boomer and senior under the sun, including Florida and Arizona snowbirds and retirees. So search Apple's website for baby boomer and you will get 1 iTune, 1 TV show and 2 podcasts.  I guess it is a good 'i-start'.

3) Dell. Well you know they have all of the PC product line boomers and seniors could want for home and home office, and a 2005 press release related to veterans and visual impairment, a nice community environment for ideas and discussion, but nothing I could find that mentioned baby boomers or seniors outside of user-provided discussion.

 

Four cheers if any of these vendors take a strategic look at older adults and explicitly acknowledge them as a marketable segment.

 

 

Comments

Big companies are not agile enough to form the direct sales channels that are required to attract, educate, engage, sell to, provide in-home "how to" instruction and after sale service.

We'll be attempting to build such a channel at www.thesilversurfersclub.com.

Stay tuned!

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