Meet Laurie in one of the following places:

Boston area -- July 17-August 26, 2015

Boston, September 15-16, 2015

LeadingAge Boston November 1-4, 2015

Health 2.0, Santa Clara, CA, October 4-7, 2015

 

Related News Articles

07/24/2015

Technology can help people stay at home longer.

07/14/2015

At summit, experts discussed making technology accessible to seniors. A study on topic was also released by AARP.

07/14/2015

A new study that suggests the start of middle age is no longer 45 or 50 but, instead, 60.

07/13/2015

Honor hopes to start a trend of tech companies focusing on the needs of seniors.

Market Research Reports

Updated: (01-29-2015) Technology Market Overview Report Click here

Published: (06-20-2014) Challenging Innovators 2014 Report Click here

Published (03-08-2013) Next Generation Response Systems Click here

Updated (8-25-2012) Aging and Health Technology Report Click here

Updated (7-31-2012) The Future of Home Care Technology Click here

Published (2-14-2012) Linkage Technology Survey Age 65-100 Report Click here

Published (4-29-2011) Connected Living for Social Aging Report Click here

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Why choice architecture matters - more from Connected Health (4 of 5)

Professor Cass Sunstein, Professor at Harvard Law School, an articulate if somewhat low-key speaker, introduced (from his book “Nudge”) the concept of Libertarian Paternalism which utilizes 'choice architecture'. He describes libertarian paternalism as follows: "The libertarian aspect of the approach lies in the straightforward insistence that, in general, people should be free to do what they like. They should be permitted to opt out of arrangements they dislike, and even make a mess of their lives if they want to. The paternalistic aspect acknowledges that it is legitimate for choice architects to try to influence people's behavior in order to make their lives longer, healthier and better."

So automatic enrollment in savings plans  that require ‘opt out’ not ‘opt in’ as defaults would increase percentage of savers. Organ donation programs that assume people want to donate, rather than non-donation as the default would save more lives. In this way, we can encourage children to eat healthier food by placing it near entrance of line in cafeteria. Likewise, we provide encouragement to conserve energy by offering context. For example, when homes use less electricity, provide them with information that compares their usage to their neighbors and praise them.

This concept of architecting choices to produce the desired (perhaps best) outcome has profound implications for product design in the aging in place technology market. Consider sorting of phone numbers in a cell phone, or notification order for a personal emergency response device, or the configuration of medication reminders.

 

 

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