Do VCs matter in the older adult space?According to a Stanford Business School analysis, in today's economy VCs have become a 'dominant force' in the financing of innovative companies. This began, they note, with "a regulatory change in 1979 that permitted pension funds to invest in VC funds." Okay, but do VCs really matter? Now switch coasts and perspectives, note how a Harvard Business School report picked through six myths about VCs, pretty much debunking the rhetoric in the Stanford report. Most VC funds, especially larger ones, do not outperform the market. "VC financing is the exception, not the norm, for startups" and given the rise of crowd funding and a broad range of angel investors, "VCs will continue to play a significant, but most likely smaller, role in channeling capital to disruptive start-ups." The question to ponder: which category of investor, and specifically which investor groups, are interested in the older boomer and senior markets?
Everyone loves competitions – but could they be better? RANT ON. So what could be better than innovation competitions? Especially those that focus on improving quality of life for older adults? So in the face of these feel-good goals, here are a few laudable calls-to-action phrases from past competitions. From Aging 2.0: "quality of overall concept, viability of product or service" and "impact on the aging experience – potential to improve quality of life for older adults, caregivers, and/or revolutionize the aging services industry." From Stanford Longevity Design Challenge: "Create well-designed, practical solutions that address key issues associated with aging." From a CAST/Leading Age student competition: "Transform existing products or create new ones that would appeal to middle-aged adults. Students in gerontology, engineering, business, industrial design, architecture and social work are especially encouraged to participate."
The future of housing for seniors – or the future of senior housing? Innovators are approaching the tech-enabled future of homes for seniors from multiple directions – support for people with dementia, new approaches to tech in a senior housing campus, new systems for aging at home, and new kinds of age-friendly housing. Innovation is sorely needed -- considering that current approaches to senior housing, whether in assisted living (too expensive) or age-segregated communities (too isolated and/or risky) may not be right for everyone. Here are some other recently noted housing approaches, material is from sites or news:
What are the rules and what are the criteria? Look through these grouped press releases -- all posted here because they (or at least the reminder-to-drink-water concept that is represented) could/should be useful to an older adult or someone who cares for them. It is intriguing that we are at a perceived point in technology utilization for app-to-app communication between an adult child and parent. Also Tochtech is reminiscent ofCookstop, noted here in 2011. Comments are welcome.
Consumers don't care about products -- they want solutions. What year were those words said? "The senior home monitoring market has historically been more aligned with home security and security installer/dealers than with the hands-on consumer/family. But in fact, home security dealers were not well-prepared to market to seniors. Now innovation (versus Digital Health quackery) and price disruption are pushing those offerings into the hands of consumers, where what matters is simplicity. And what matters is ease of integration into what exists PLUS availability of training on how to use it." See how the advice from a previous research report stands up to scrutiny -- published exactly two years ago -- repeated today with new links right before the 2016 Silicon Valley Boomer Venture Summit:
Why does Sunrise Senior Living have a blog? Actually, it appears to have been updated today. You might think that a company in the residential senior care business wouldn’t. And further, Brookdale can be followed on Twitter. So can JoAnn Jenkins of AARP – that makes great sense – AARP is a content/media company. So what’s up when you can’t find any reasonably current content, or worse, the site offers up a suggestion to meet up in…2015? Or when the last tweet from a company that is still in business and is doing quite well – but their last Tweet was in 2012?