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baby boomers

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baby boomers

Entrepreneurs Seek to Tap an Aging Opportunity: Internet-savvy baby boomers present a potentially underexploited market

07/06/2012

Sue Kruskopf and Nancy Bush stood before a panel of investors, trying to convince them how death could become an online business opportunity.

Their website, MyWonderfulLife.com, helps baby boomers plan and personalize their own funerals, from the food to the decorations to the casket.

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Enough boomer brilliance – let’s move on

Reaching the end of my boomer ‘ain’t we cool’ rope.  Rant on. Got one of those ’10 baby boomers inventions that rocked our world’ e-mails today from a party who will remain nameless, but wanted to be credited should I publish it.  It felt familiar. Why, it was remarkably similar to a 2010 Reuters reprint of an article: Baby boomer inventions that changed the world which itself was an excerpt from a book by Patrick Kiger. No clue how many articles pre-date that one that noted the Jarvik heart, WWW, the Apple II, DNA, blah, blah, blah.  The self-aggrandizement (and marketing promotional opportunity) of boomers and those who wish to make a buck off of them – it's enough to make one gag.  And, as they say, I ARE one, and yeah, my business supposedly targets that demographic.

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