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Boomer-Senior Tech Business

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Boomer-Senior Tech Business

Agenda Announced for Silicon Valley Boomer Venture Summit Produced by Mary Furlong & Associates

06/12/2014
SANTA CLARA, CA (PRWEB) June 12, 2014

The Silicon Valley Boomer Venture Summit, scheduled for June 25th at Santa Clara University, pairs investors with entrepreneurs who can bring innovative products and services for the longevity economy to market.

The 11th Annual Summit opens with Breakfast with the Angels a networking opportunity for attendees to connect with and learn from angel investors. The Breakfast features a market overview and is convened by Dr. Sanjaya Kumar, Managing Partner, Synepta Group, Inc.

Silicon Valley Boomer Venture Summit Connects Venture Capitalists and Angels with Entrepreneurs and Start-ups

05/20/2014
SANTA CLARA, Calif., May 20, 2014 /PRNewswire/ -- Mary Furlong and Associates will host the Silicon Valley Boomer Venture Summit, and Business Plan Competition, on June 25th at Santa Clara University. The Summit draws a global influencer base to address the ongoing needs facing the Boomer consumer, and to pair investors with entrepreneurs who can bring innovative products and services for the longevity economy to market.

Launching your boomer/senior, health tech product in 2014

Don’t quit your day job just yet – do the homework first.  Starting a new company in the boomer/senior, mHealth/Digital Health tech space? I hear fairly regularly from those who have this intent.  Maybe they have a prototype they have created. When I don’t hear first, sometimes I catch who they are through the modern-day miracle of Google Alerts. So maybe we chat, maybe I take a look at a website, learn how they are going about getting their funding, and I ask if they know about products that may be similar to what they are doing.  Or have they browsed online catalogs, or spoken to non-profits (if that is one of the target audiences).  Have they studied market sizings and surveys from Nielsen to Pew to the exuberant Semico Research? And so on.  So here’s an updated set of advice for the pre-early stage:

Aging in Place Technology Watch February 2014 Newsletter

Press releases propagate predictive thought. Most wearables and health-related predictions reflect the universe of themselves, that is, gadget press releases and press hype about the rise in wearables, for example, among consumers. Per IDC, in 2014 “wearables and embedded sensors will become mainstream." What is mainstream, considering that only 32% of consumers are even aware of fitness trackers?

Hype cycles: IDC can predict last week, the world ignores the present

Press releases propagate predictive thought. Most wearables and health-related predictions reflect the universe of themselves, that is, gadget press releases and press hype about the rise in wearables, for example, among consumers. Per IDC, in 2014 "wearables and embedded sensors will become mainstream." What is mainstream, considering that only 32% of consumers are even aware of fitness trackers? Or consider that low-risk prediction: "Certain health care organizations will experiment with Google Glass."  Well, maybe not so much this year -- two months before, a Fast Company article interviewed a surgeon who was experimenting, concluding that the device has a 'long way to go.'

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