The American home ownership dream fizzles -- is that bad? On a recent business trip in Switzerland, I was told that home ownership there isn't the be-all, end-all that it is here, that people are comfortable with renting and putting their money to other uses. It looks like a small and similar trend is happening in the US -- apparently we have begun the simultaneous housing downsizing of boomers and the creation of a rental culture. You may have noticed a new report (no, not the one that said the telehealth market would hit $6.28 billion by 2020) about housing in the US -- this Harvard report noted that home ownership dipped below 67% in 2010. In addition to excess housing inventory from foreclosures, the echo boomers (born 1986 or later) apparently are entering their peak household formation years without forming traditional ownership households. And one-third of households aged 65-74 reported moving, many to smaller households. Of course, the other two-thirds are aging in place, a euphemism these days for not being able to sell the house, the furniture, and get out to a more reasonably-sized dwelling. The report also asserts that many existing homes are being converted to rentals. Imagine if those who want to downsize either rent out a portion of their home to a student or find a compatible older adult who can defray expenses. Imagine if those lucky enough to sell their houses pocketed the cash, enabling flexibility in finding work where the work is, instead of where the house keeps a stranglehold. And perhaps they took the money they didn't spend on housing -- and spent it elsewhere in the economy.
You'd think by now that some type of instant messaging would have 100% adoption. Recently the Atlantic published a long article on the growing adoption of social media by the oldest adults, noting an upcoming study about Internet use from the University of Alabama which found a "30 percent decrease in depressive symptoms among older adults who used it regularly." The Atlantic's article was particularly focused on the use of social media (like Facebook) for older adults who are unable to get out and about regularly. The article was particularly excited about the rapid growth in online use among the 74-plus population up to 30% as detailed in Pew Research's Generations 2010. Unfortunately, in more recent Pew Research studies (August 2011) -- only 42% of the 65+ population, according to Pew, go online at all. And of those who do, only 33% are social networking users.
Non-Labor day – or is it? We need some new ideas for how to continue to earn money past the age of 50 – the old ways aren’t working. The American economy added a net number of zero jobs in August. That is impressive as a net number, given that home care and home health care are the fastest growing job segments today. Fear about the future is driving folks to continue to work past their ‘expected’ retirement age. And people are living longer – a prospect that certainly makes ‘planning’ for the future a daunting experience in a good economy. People are putting their money under the mattress, that is, if they still have some. Yet every day I get a press release from an entrepreneur, a startup company that wants me to know that they are launching and targeting boomers and seniors. Are these startups in the net number of ‘zero jobs’ in August? Are the traditional ways of counting workers, work, and non-farm payroll reflective of the continued ingenuity and idea creation that seems (from my vantage point) to be pervasive, targeting services and capabilities for older adults? Also, please note that the WSJ article about those who have lost jobs -- and note (which the WSJ did not notice) the jobs that several have found in the senior-related areas.
Will it take a tsunami to create a coherent vision of more successful aging? It was a disaster. On March 11 of this year, one-third of the 16,000 Japanese tsunami deaths were among the 65+, no doubt embarrassing the citizens and government, who most likely believed they had done a good job of providing for an aging population. An article in The Gerontologist spells out why: In 1989 the Japanese government developed a vision for long-term care, refined in 2000 with its own slogan "from care by family to care by society” complete with "policy to make home, community-based and institutional services a universal entitlement" based on physical and mental status regardless of family availability and economic status.
Were senior PCs reviewed in a column of the Wall Street Journal? Sort of. Last week, Walt Mossberg wrote about the Telikin PC for Seniors, which was unusual. The tech columnist-turned-Apple enthusiast for the Wall Street Journal periodically writes about other new tech (between Apple product announcements). The Telikin, first launched at the October 2010 AARP Convention, is not exactly new. Bet from reading the Journal, you didn’t know that the average aged WSJ newspaper print subscriber is a 57-year-old baby boomer with an average income of $191K. Also note that half of all baby boomers have one living parent. So tech for seniors should be of interest to baby boomer Journal readers, as well as the affluent NY Times readers, who spend more than $800/year just to read the newspaper in print. Both groups still have parents, both groups can afford to buy them a device currently on the market if they’re willing. But since only 42% of the 65+ population are online, that still leaves a mere 14.8 million people 65+ with online access to nothing.
