Planning for a senior center boomers will visit.

It's been a long winter -- between the news, the weather, and news about the weather. As spring has sprung (or nearly so in blizzard-bombarded regions), let's think about excellent spring-time opportunities for seniors, families who care about them, and the residential environments in which they live. >>> Read more . . .

Some called me crazy. Maybe an analyst who sees the non-tech world of aging through a tech-focused set of tinted glasses. When this blog began and I ranted about the importance of describing and shaping a business market of technology to help boomers and seniors successfully age in their own homes, I received virtual quizzical looks from many experts. I am a determined (some might say obnoxious) sort, however, and as I began to interview people, go to conferences, speak to industry experts, and write what I'd learned, I became more and more convinced. >>> Read more . . .

Vendors never want to miss a market, inadvertantly bypassing an audience that may love to buy their products -- if they only knew more about them. So why don't vendors with great potential in boomer and senior audiences -- and even some loving customers -- try harder to make this match clearer? Is it because in our youth-oriented product culture, they don't want to use the 'age' word?  Is it because the product execs are too youth-oriented themselves? Fearful of alienating some by being specific about others? >>> Read more . . .

Times are bad. Agreed. But here are a few items that are a reminder that marketers will market and enterpreneurs will seize an opportunity when they see one. Taken individually, these items may seem unrelated. But together, they confirm the growing interest in hleping people get more out of life as they age, and they  clearly represent business opportunities in a less-than-ideal business climate.  Tell me if you agree: >>> Read more . . .