In the sweeping generalization category, 2010 was a year of significant progress in tech for an aging population. It was a year of greater general market awareness about the role of tech and aging thanks to NPR, more sophisticated technology capabilities, and a boost in training and interest among those who serve an older population. Let's round up 2010, a year in which the concept and goals of aging in place took off, creating buzz and greater interest in the related technologies and services to help individuals, families, and professional caregivers. As a result of 2010, let's look into the 2011 crystal ball -- when the first of the intrepid baby boomers becomes a 65-year-old 'senior boomer' (arggghhh!), predict a few things and express some hope for a few others:
Huntsville, AL (February 5, 2010) – Halo Monitoring, Inc., provider of the world’s most reliable and easy to use fall monitoring system, announced today a new iPhone app for baby boomer children to help care for aging parents. The app allows caregivers to confirm an aging parent is OK, securely track health information, and receive important fall alerts.
Buzz in the press is good for all. Articles about using technology to monitor aging parents -- like the most recent two in the Thursday NY Times by Hilary Stout and Eric Taub can be great for the aging tech industry. They generate buzz and interest in the media; they are syndicated and carried throughout the Internet; re-mailed (many times to me); they boost awareness of prospective buyers; and create curiosity and even leads, both of consumer prospects as well as vendors and dealer channels. Given buzz like this, one might think that technologies to help monitor your aging parents will now be well-understood and vendors will have to spend less of their time educating and explaining, and more time just taking orders. We thought that when we read the February, 2009 Times article by John Leland. Meanwhile, Living Independently Group, now part of GE, launched QuietCare in 2003 -- when remote monitoring then really was fairly 'new'. And then again, in September, 2009, in Business Week, when Arlene Weintraub wrote about the business of aging in place. Oh, were it true.
It's been more than 6 months since this blog post about tech trends that would influence product capability in 2010. It seems fitting to check status on what's happened so far, with another status check planned just prior to the new year:
myHalo, PERS 2.0, Automatic Fall Detection are Redefining the Medical Alarm Market
Huntsville, Alabama (July 19, 2010)
Halo Monitoring, Inc., provider of the world's most reliable and easy to use elderly fall monitoring system, will exhibit myHalo® at the Seventh Annual Healthcare Unbound Conference this week in San Diego, CA. Company co-founder and CEO, Chris A. Otto, will be speaking during a panel presentation titled "PERS 2.0", a term Otto and Halo Monitoring coined in early 2009.