Seniors

In 2018, technology utilization grew – so did frustrations.  While Internet and social media technology use has plateaued over all age ranges, Facebook still has captured only 41% of the 65+.  Pew’s data showed that smartphone ownership still has not overtaken cellphones among the 65+.   In early 2019, AARP Research published a technology survey taken in 2018 which showed ownership of smartphones growing to 65% of the 65+.  However, that same survey revealed low trust in online safety, and generally low trust in institutions to keep their personal data safe, a justified worry, given the number of data breaches that occurred during 2018.

Once upon a time, in a language far, far away…We used terms like long distance, remote, and telepresence to describe services and experiences that were taking place somewhere else. We were guided on how to cope with these remote processes where we were not present to manage or experience. And for the care recipients being managed, they were unable to communicate problems in their on-site, 'real' experience. Consider dementia care and the still-startling lack of cameras in these settings – despite family willingness to pay. These limitations seem so yesterday.  Even a telepresence player like Beam threw in the towel and refers to the world it now navigates as ‘virtual.’   Let's take a longer look into this virtual world as it relates to care of older adults and consider such offerings as:

When Pew stops tracking senior adoption, does that imply a market saturated?  Note this Fact Tank aggregation of technology adoption statistics (tech overall among seniors, last reported in 2016) – and the most recent data cited on Internet use, seniors were quoted in a 2016 survey, 44% of responders did not use the internet. Of those that do, older adults aged 65+ said they had little to no confidence in their ability to use electronic devices to perform online tasks.  Let’s think about their non-confidence (not broken down into the 65-74) and the 75+ who are the Real Seniors. 

Scammers are creative – each cell phone number is a 'smishing' opportunity.  It's the holidays, when scammers want to wish you the best of everything. How about a text message with a picture of the sender, someone you know, pitching a fund-raising and time-limited opportunity – in a category the recipient knows well.  Except that it is fake, finding the phone number because it is widely distributed. And as an added bonus, the sender extracts the picture from now-accessible contacts (easily scraped from LinkedIn, press releases, Gmail messages, etc.).  Scammers seize the opportunity and send you a very believable text message.