Annual Research Retainer
Aging in Place Technology Watch offers a cost-effective annual research retainer as a service to technology vendors and service providers, as well as businesses and non-profits that can include: preliminary review of and input to market analysis research, a custom document or presentation about best practices, introductions to possible collaborators, market analysis and trends in the vendor's specific market category; and phone consultation.
Clients have included such organizations as Microsoft, United Healthcare, Johnson and Johnson, Novartis, Philips, AARP (.com and .org), Link·age, Center for Technology & Aging (CTA), GreatCall, Forrester Research, Innovation Centres (Scotland), CASALA (Ireland) as well as many startups in both the US and Canada. The retainer has been applied to:
These are brief (5-7 pages) documents that can be used to describe a successful use of a technology or service -- including a) defining the market problem, b) defining how the technology or service solved the market problem, and interviewing/quoting stakeholders from the satisfied constituent and/or the delivering organization.
IN2L: Technology to Mitigate Dementia Behaviors, 2013
Philips: The Freedom to Age Well, 2013
CareTree: Care in the Home Needs the Underpinning of Technology 2013
Independa: Better Care, Closer Families, Reduced Costs, 2013
MobileHelp: Why Mobility Matters in Aging in Place, 2012
Boosting Medication Adherence with TabSafe 2012
Healthsense: Benefits of Technology in a Philadelphia Pace Program 2010
Custom surveys: design, response statistics and results analysis
Some non-profit organizations need to survey constituents about how they view technologies, services they currently have or may need in the future. Startups may want to post a survey to understand possible interest in a new product, service, or feature. Current companies in the aging-related market segments benefit from fielding surveys that maximize public visibility and demonstrated reach in that segment. And any organization seeking additional funding may use a customer satisfaction survey to underpin the justification and business case.
Big data: Census statistical analysis, correlations and insights
Very large data sets often contain data that, when examined, offers insights about population trends and markets. The US census household data, as one example, offers a treasure trove of information about family living circumstances, including grand-parenting and multi-generational housing. The US government hosts large publicly available subsets of surveyed information that can be combined with other data sources. For example, by knowing the population distribution by age in a specific market, it is possible to combine that information with an analysis of the geography’s distribution of assisted living communities, senior centers, and home care agencies. The results can be presented in spreadsheets, graphics or reports, as well as analyzed with recommendations about opportunities – and highlights of resource gaps.
Mapping: geographic information systems (GIS) analysis
A map is worth a thousand words. One of the more compelling ways to present information about resources, population concentrations and distances between resources should be to place the results on a map. Using publicly available mapping tools, a Geographic Information System can combine in-the-field collected data with other data sets, enable users to drill down by locality or resource type, and use that to better understand a community, market or to deliver a valued service.
Positioning and Message Review Workshop
Aging in Place Technology Watch can work with technology companies in a workshop format to define and polish a technology provider's positioning and value statement. This may be particularly useful to for startups about to enter the market for the first time or enter an existing market with a new product.
Technology Awareness Workshop for Aging-Related Businesses
This workshop is intended to boost management awareness about available technologies to improve the lives of residents in Assisted Living Facilities, Continuing Care and Independent Living communities.
Laurie M. Orlov, recognized industry analyst and top-rated effective speaker, can be engaged to keynote, deliver webinars, participate in conference panels or speak to a wide range of audiences on specific or general topics related to aging in place -- as well as trends on aging and business opportunities to serve the growing aging market.
Speaking engagements have included:
Aging Research Day 2014, Columbia, SC
mHealth Summit, Washington DC
Look Who's Aging, UMB Erickson School
What's Next, Boomer Business Summit
National Alliance of Caregiving Coalitions
American Society on Aging (ASA) Aging in America
Massachusetts Assisted Living Federation of America (MassALFA)
National Private Duty Association (NPDA)
Carnegie Mellon University QoLT Keynote
Baby Boomer What's Next and ASA 2012
National Forum Future of Aging
NAHB International Builder's Summit
Urban Land Institute
Internet Society, Georgetown
Santa Clara University Boomer Venture Summit
2011 Silvers Summit at CES (Panelist)
Center for Technology and Aging (Keynote)
Quality of Life Technology Institute (QoLT at Carnegie Mellon University) (Keynote)
Medical Alarm Managers of America (MAMA) (Keynote)
Alzheimer's Association of the Northwest, Seattle (Keynote)
Motion Picture Television Fund (MPTF) Los Angeles (Keynote)
What's Next Boomer Business Summit, SF (Panelist)
American Society on Aging, SF (Panelist)
VRI Dealer Meeting, Dayton, OH (Keynote)
Harmony Information Systems User Conference, Burlington, VT (Keynote)
Caregiver Omnimedia Home Care Technology Conference, Toronto (Keynote)
Dundalk Institute of Technology CASELA Conference, Dundalk, Ireland (Keynote)
National Council of State Legislatures (NCSL), Tampa, FL (Keynote)
International Council on Active Aging (ICAA), Orlando, FL (Keynote)
For complete pricing on services, send e-mail to email@example.com.