Home Care Assistance, the leading provider of in-home care for seniors, is proud to announce the launch of HomeCareAssistant.com. The site is just one component of an expansive educational initiative by the company to increase awareness around the topics of healthy longevity and in-home care. With a boom in our aging population and a documented preference by seniors to remain in their homes, there has been a growing interest in understanding what home care is and the important role that caregivers can play in allowing older adults to "age in place". By completing the brief form on the website, individuals will automatically receive a free, downloadable copy of What Is Home Care, a 19-page guide designed to help seniors and the families understand what home care is and what the steps to obtaining high quality in-home care are. Early response to the guide has been overwhelmingly positive and come from a wide audience-from aging adults and their loved ones to trusted advisors and health practitioners who commonly work with seniors. The positive feedback lauded the company's efforts to provide practical information about what home care is and tools, such as an agency comparison checklist, designed to demystify the in-home care process.

Home Care Assistance is considered a trailblazer in the in-home care space with an innovative care model that goes beyond the types of assistance typically provided by home care agencies to also include promotion of lifestyle factors that promote healthy longevity, such as healthy diet, sharp minds and active social ties. The company has been a leader in community outreach and education, having developed an impressive collection of educational resources all designed to provide free and practical information to people with an interest in learning more about aging in place, long term care and quality of life in aging. Whether an individual is the adult child of aging parents hoping to learn more about the various care options for their loved ones or a senior hoping to proactively develop an aging in place plan that will allow him or her to age comfortably and successfully in their own home, HomeCareAssistant.com will be an invaluable resource.

"At Home Care Assistance, we are committed to inspiring older adults to live happier and healthier lives at home," said Kathryn Zakskorn, Public Relations and Marketing Manager of Home Care Assistance. "We are proud to offer HomeCareAssistant.com as a resource for anyone hoping to find high-caliber information around what home care is and how to obtain high quality care as part of our wider community outreach and education initiative."

The boom in life expectancy and decline in acute medical conditions, combined with a strong stated preference among seniors to "age in place" and maintain independence in their own homes, means that home care is becoming a key component of the aging paradigm. Home Care Assistance, unique in its holistic approach to long-term care and aging, has continued plans to expand its suite of educational materials and outreach activities not only for their clients, but throughout the community.

"Our mission at Home Care Assistance is to change the way the world ages," said Shadi Gholizadeh, Business Operations Manager of Home Care Assistance. "Educating seniors and their families about the positive impact that in-home care can have on their lives is just one of the many ways we are promoting optimal quality of life throughout the lifespan and changing the way the world thinks about aging."

For more information about Home Care Assistance please visit www.homecareassistance.com or call 1-866-454-8346.

ABOUT HOME CARE ASSISTANCE

Home Care Assistance is the leading provider of home care for seniors across the United States and Canada. Our mission is to change the way the world ages. We provide older adults with quality care that enables them to live happier, healthier lives at home. Our services are distinguished by the caliber of our caregivers, the responsiveness of our staff and our expertise in Live-In care. We embrace a positive, balanced approach to aging centered on the evolving needs of older adults. A 2012 Franchise500® Company, Home Care Assistance has received numerous industry awards including Entrepreneur's Fastest-Growing Franchises and Franchise Business Review's Top 50. For more information about Home Care Assistance, our services and franchise opportunities, visit homecareassistance.com or franchise.homecareassistance.com.

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