Honor buys Home Instead: one of the newest acquires one of the oldest. Honor, a recipient of $255 million in total investment (Series D in October, 2020), has pivoted here and there since its $20 million-fueled launch in 2015, always intent on disrupting the home care industry. For a while, many in the industry were skeptical. They viewed it as a threat – see interviewee comments in 2017’s Tech-Enabled Home Care. Honor began as a home care company, then a home care tech platform company and buyer of smaller home care companies -- bulking up prior to Friday, when it acquired the largest home care company in both the US and UK– Home Instead.
Honor buys Home Instead: one of the newest acquires one of the oldest. 