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Meet or hear Laurie in one of the following:

PERS Summit, Park City Utah, September 26-27, 2017

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ICAA 2017, Orlando, FL, October 12-13, 2017

Portland, Maine, October 23-31, 2017

Market Overview for Technology for Aging in Place

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Susan Estrada's blog

Born this Way: The 50+ Folks are Digital Immigrants & Innocents

 Back in 2001, Marc Prensky coined the terms digital native and digital immigrants in this seminal paper. He said, "Today's average college grads have spent less than 5,000 hours of their lives reading, but over 10,000 hours playing video games (not to mention 20,000 hours watching TV).  Computer games, email, the Internet, cell phones and instant messaging are integral parts of their lives." Today’s young adults are "native speakers" of the digital language of computers, video games and the Internet. Digital natives have always been around technology and devices. They are accustomed to trying new tech, having things not work right, and talking to their digital native friends to group troubleshoot and learn what works best. 

Geriatric care managers need your love and support

Geriatric care managers need your support. I was lunching recently with a friend who is a geriatric care manager (GCM) and I decided to ask her a few questions about why we don’t see more technology interest from GCMs. For those of you who haven’t heard of GCMs, here is the definition from their National Association (NAPGCM): "A professional Geriatric Care Manager (GCM) is a health and human services specialist who helps families who are caring for older relatives. The GCM is trained and experienced in any of several fields related to care management, including nursing, gerontology, social work, or psychology." In essence, GCMs are the go-to professionals for families dealing with the frail elderly.

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Creating the ‘Ah Ha!’ Moment

I was reading Joe Coughlin’s recent column It’s the Services Stupid! and realized that I sorta agree with him and sorta don’t. Putting AIP tech into retail settings doesn’t work yet. There are a number of vendors out there who have products in Best Buy and other major retail stores and have found it doesn’t add a lot to their sales bottom line. Instead:

Senior-friendly tech as seen dashing through the show (CES in one 6-mile Fitbit day)

Purrfect Pet. The PARO therapeutic robot is a pretty darn cool contraption. Shaped like a stuffed furry baby seal, it has five kinds of sensors built into itself: tactile, light, sound, temperature and posture. PARO’s sensors can “feel” being stroked or being held. It can also recognize the direction of voice and words such as its name. It moves, looks at you, blinks and closes its eyes, purrs and other pet-like actions and it is supposed to learn your desires and behave appropriately over time.

A Silver Field of Dreams

Las Vegas demographic dreaming. Today’s Silvers Summit at the International CES was an exercise in demographics — is it really fair to say that boomer and beyond is a market segment? Even to a novice, it must seem rather silly to clump everyone 45 and older as a buying segment.  Marty Cooper (whose tweets can be followed: @martymobile) wisely pointed out midday that demographics do not define a market.

Prognostications about Great Gadgets

Last Saturday, the AARP national convention featured a session called Great Gadgets.  Three speakers were on the panel representing AARP, the Consumer Electronics Association and Annenberg School at USC. Here is a summary of their prognostications and a few of my own: 1) content anywhere/everywhere; 2) few early adopters; 3) tablets are here to stay as the fourth screen; 4) the future is more tech, more places and 5) he who builds the product that needs the least support will win. Read on for the details.

Where Broadband Isn't -- and Aging in Place Tech

A long, long time ago, in an FCC commentary far, far away. Back in the dark ages (2009 to be exact), the US Federal Communications Commission (FCC) opened a public comment on the US national broadband plan. David Isenberg’s response, It’s the Internet Stupid, (http://itstheinternetstupid.com/) is the consummate comment on broadband. “The direct, most immediate way to “advance consumer welfare, civic participation, public safety and homeland security, community development, health care delivery”, etc., is via broadband connections to the Internet. (I was an original signer to this document.)

Linkage Links People and Products

400,000 consumers are ready for AIP Tech. Linkage (www.linkageconnect.com) is an organization based in Mason, Ohio that collaborates with more than 600 senior living communities – reaching 400,000 residents.  Linkage aims to connect and extend its members, vendor partners and corporate sponsors to older adults who choose to stay in their own homes. Scott Collins, Linkage President/CEO, says, "Reaching the 'aging in place' population is one of the many initiatives Linkage has identified for its members as a way to ensure sustainability and create additional revenue streams amidst a turbulent economy and shifting demographic patterns."

The market is ready, but are the vendors?

Why is it so difficult to get AIP technology in the door? Senior living providers and senior home care agencies want to adopt eldercare technology into their daily activities. AgeTech California is a joint effort is to assist providers in implementing proven, cost-effective technologies that will increase the efficiency of care and the quality of life for clients receiving care.  At Mary Furlong’s recent Boomer Venture Summit, Joanne Handy from Aging Services of California, one of the AgeTechCA partners, presented a slide that every AIP tech vendor should heed.

Retailing AIP Tech: Early Observations from the Fair


Fried at the fair. This year, we were selected to have a retail stand at the San Diego County Fair. There are 1.4 million people expected to attend the fair during its 22-day run from June through July 4. In addition to the infamous Chicken Charlie’s fried food (fried Kool Aid is this year’s hit, many people attend the fair for the shopping — four large halls full of Sham Wows, Vitamixes and assorted pitchmen and gizmos.

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