Meet or hear Laurie in one of the following:

InsureTech, Washington, DC, May 30, 2019

Silicon Valley Boomer Venture Summit, June 6, 2019

DC Longevity Summit, December, 2019

 

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Juniper Research estimates about 8 billion voice assistants will be in use in 2023.

Market Overview for Technology for Aging in Place

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Susan Estrada's blog

Is Tech a Four Letter Word?


Do some professionals think we're speaking another language? Maybe it's just my particular experience. But have you ever tried to discuss aging in place technology with a home care agency or other caregiver group and watched them morph into that blank stare, I-don’t-like-or-trust-technology catatonic state? A while ago, I was at a presentation given by the West Wireless Health Institute.  In the room were dozens of caregiver organizations – home care agencies, disease affinity groups, senior centers, etc. The presentation was fascinating – GloCaps, Band-Aid heart monitors -- all kinds of neat health gadgets as well as the challenges that lie ahead with deployment and acceptance.

Simplicity and straightforwardness in product designs and deployments


KISS Your Product. Really. The KISS principle should be a mainstay in aging in place technology design, or as Laurie says “Design for All.” Here’s what Wikipedia says about KISS, an acronym for the design principle "Keep it simple, Stupid!". Other variations include "keep it short and simple", "keep it simple AND stupid" or "keep it simple and straightforward". The KISS principle states that simplicity should be a key goal in design, and that unnecessary complexity should be avoided.”

Selling Aging in Place Technology – It’s just a screenplay

Where's guidance on how to sell? One of my personal peeves about aging in place technology is the lack of marketing and sales information. With a purported gigantic market (aging tsunami and all) plus lots of sales people trying to earn a living, you’d think it would be a snap (and it should be). But there is a dearth of information from vendors about how to sell it easily and very little help from vendors on local or national marketing efforts. Frankly, I think many of us get too enamored with the technological guts and product features and forget how to sell the benefits of a technology servant.

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