Meet or hear Laurie in one of the following:

InsureTech, Washington, DC, May 30, 2019

Silicon Valley Boomer Venture Summit, June 6, 2019

DC Longevity Summit, December, 2019

 

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Market Overview for Technology for Aging in Place

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10th Annual Silicon Valley Boomer Venture Summit Seeks Boomer and Senior-Focused Business Plans for Competition

04/24/2013

Santa Clara, Calif. (PRWEB) April 24, 2013

Mary Furlong & Associates is now accepting business plans for the tenth annual Silicon Valley Boomer Venture Summit and Business Plan Competition at Santa Clara University on June 26, 2013. Winner of the Business Plan Competition will receive a $10,000 grand prize.

Age is a number, longevity is irrefutable, but not for AARP

MetLife study pegs older at 40.  Down it goes. No, that’s not the value of the dollar. It’s the line at which 'mature' markets and older adults are segmented and studied in this doom-and-gloom study. The latest from MetLife -- On the Critical List – mulls the impact of obesity and the rise of chronic disease among the 40+ population, but on page 9, it’s coughing up a technology to promote independence – you guessed it, the Personal Emergency Response System (PERS). Sure. Meanwhile, on the other end of the demographic dial, we find an impressive rise in a population living to 90 and beyond. Now the fastest growing group in the older population, some suggest that a change in the definition of the oldest be moved from 85 to 90.  And life expectancy continues to rise among those who might have the money to buy goods and services, creating a viable target markets for sellers of goods and services.

We the people are losing the user interface design war

The car -- the pointer doesn’t point. I have ranted for a long time that because something can be designed, it probably will. Do we need it? Do we want it? Not necessarily. The Wall Street Journal’s Dan Neil describes the new man-machine interface in the Lexus RX 350 F Sport -- the MMI (how cute), a car’s User Interface (UI, or UX/user experience design). His beef is with what sounds like a design-because-it-can-be Remote Touch Controller. He finds it difficult to aim the ‘cursor’ (no back arrow, just a menu selection) to manipulate a menu to back up the selections on an 8-inch LCD display. In a car?? Didn’t AARP say that boomers and beyond have all the spending power?  Good thing, the tested model was $53,000. And isn’t 59 the average age of the Lexus buyer?

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