baby boomers

MetLife Mature Market Institute work is done.  It’s been a bad year for losing the stalwart icons of life and thought. Car Talk stopped producing new shows because Tom and Ray had had enough and that means that all those Saturday shows are repeats. Jean Stapleton (Edith Bunker) passed away. Then recently I received a note recently from Dr. John Migliaccio at the MetLife Mature Market Institute: “As of June 1st, 2013 the MetLife Mature Market Institute will cease to produce new research and materials, or have the MMI team available. MMI content will continue to be available for use on the MMI website for a period of time.” This is the MetLife that segmented the ridiculously broad boomer population into younger, middle and older boomers and produced that gut-wrenching report “Buddy Can you Spare a Job?” in 2009 about baby boomers looking for work. MMI sponsored Aging in Place 2.0 in 2010 that looked at the challenges to actually realizing the AARP responder vision of remaining in their home.

MetLife study pegs older at 40.  Down it goes. No, that’s not the value of the dollar. It’s the line at which 'mature' markets and older adults are segmented and studied in this doom-and-gloom study. The latest from MetLife -- On the Critical List – mulls the impact of obesity and the rise of chronic disease among the 40+ population, but on page 9, it’s coughing up a technology to promote independence – you guessed it, the Personal Emergency Response System (PERS). Sure. Meanwhile, on the other end of the demographic dial, we find an impressive rise in a population living to 90 and beyond. Now the fastest growing group in the older population, some suggest that a change in the definition of the oldest be moved from 85 to 90.  And life expectancy continues to rise among those who might have the money to buy goods and services, creating a viable target markets for sellers of goods and services.