Hear Laurie in one of the following:

2024 What's Next Longevity Venture Summit (online)

2024 Longevity Venture Summit (DC)

Related News Articles

04/24/2024

Redfin: Baby boomer homeownerse could prolong the shortage of homes for sale.

04/16/2024

Potential challenges, risks and safety concerns for older adults and their loved ones.

04/04/2024

But it is not really good news -- as new residents need more care.

04/01/2024

Investigation finds algorithm underestimates the care needed.

03/22/2024

Cost of in-home care soars by double digits in just a few years.

You are here

AgeTech

Title: 

AgeTech

Marketing technology – are seniors different from other people?

Google discovers seniors (sort of) and thus a market is maybe born. There was a breathlessness to the CNBC article on July 23, 2018 – Google is mulling older adult applications for its Nest product line – particularly in senior housing settings, hopefully at less cost per installation than its website pricing.  And gee whiz, one of the uses is pathway lighting to find the bathroom – presumably replacing motion-sensing night lights for $7.97 from Walmart. Up next, predicting life-threatening falls, perhaps as an alternative to Philips CareSage or BioSensics Frailty Meter, for example.  Google execs qualified our enthusiasm, per the article: “The ideas are only in the discussion stage and may not find their way into shipping products.” Since his role at Google is to do “something interesting” -- perhaps this may not turn out to be.

Four Blog Posts (and concerns) That You May have Missed

Considering the dog days of summer.  Dog days – these are the hottest days of summer, according to that Oracle of modern culture, Wikipedia.  As the glow and racket from fireworks fade, it's time to mull over the thoughts that zipped by in recent months, perhaps not noticed, but are worth another consideration.  All four of these posts are about our technology life, as shoppers in stores as recently as July 1, our experience with user interfaces that are designed for none, catching up on the hype/hope/fading hope about self-driving cars, and finally, the only thing that can terrorize a company the size of Walmart – Jeff Bezos and Amazon. Here are four blog posts to take a look at in this sleepy week:

Aging in Place Technology – Five Blog Posts from June 2018

n a short month, heard lots about caregiving and hearing.  You have 'conversed' with an older person who cannot hear well without hearing aids but owns an expensive pair which are highly adjustable. But they don't put them in, or lost one of them and not replaced it, even though the VA will pay for it. These individuals may ask you a question, but they don’t wait for an answer they can’t hear well. And so they go on – talking about themselves  and assuming that’s fine at your end of the 'dialogue'   They have families who become irritated with them; they spend a great deal of time alone.  Then one day, they become part of an equation – those with hearing loss are at greater risk of developing dementia.   Sigh.  Here are four blog posts from June:

The more technology changes, the more some categories will remain

The more things change… Life expectancy is long – tech attention span from investors and innovators can be short.  Reviewing the past 10 years of blog posts (from 2008 until 2018), in the beginning, consider the categories and innovations. To mitigate social isolation, for example, note the video phone and the printing mailbox. The objective was to communicate with grandma or grandpa, who might be bereft of email – or for that matter, WiFi, Skype, tablet, smartphone, PC or MAC. Imagine the blissful simplicity or those times -- for the grandparents.  Largely forgotten now --  Mailbug, BigKeys – and printing mailboxes Presto and fax-machine based MyCelery. But the PERS market, around since 1975 in the US, has repeatedly been predicted to be obsolete and about to be replaced with something else.

Silicon Valley Boomer Venture Summit Announces Finalists for $10K Business Plan Competition and AARP Innovation Labs Pitch Competition

06/18/2018

 The finalists have been announced for this year's Business Plan Competition and AARP Innovation Labs Pitch Competition on June 21st  at the Claremont Club and Spa, Berkeley, California. The Business Plan Competition features companies pitching their ideas to a diverse panel of judges for feedback, funding and a $10,000 prize.

Narrowing the price gap between hearing aids and PSAPs

The hearing aid industry offers pricey hearing aids for people with ‘defined’ hearing loss.  The FDA wants you to understand that it regulates hearing aids – which it defines as helping the medical condition of hearing loss. The FDA then observes “sound amplifiers for consumers with no hearing loss who want to make environmental sounds louder for recreational use.“ Recreational ? Hearing aids that they do regulate are now made by a small number of companies and are sold with audiologist services for $1000 up to $4000 per device – most people need two – and have a lifespan of up to 7 years.   That price includes a hearing test, fitting, initial batteries and more.

Silicon Valley Boomer Venture Summit Announces AARP Services, Inc. CMO Charlotte Yeh as Keynote and Adds Pitch Competition Around Product to Aid Caregivers to Lineup June 20 & 21, 2018

06/07/2018

BERKELEY, Calif., June 7, 2018 /PRNewswire/ -- This year's 15th Annual Silicon Valley Boomer Venture Summit and Business Plan Competition on June 20th and 21st at the Claremont Club and Spa, Berkeley, California features the annual Business Plan Competition where emerging companies pitch their ideas to a diverse panel of judges for feedback, funding and a $10,000 prize. The Summit includes angel investors, early stage and growth stage firms, and distribution partners all focused on investment in the longevity economy.

category tags: 

Pages

Subscribe to RSS - AgeTech

Categories