Business ideas sound good -- but are they sustainable? The world's most tech-hopeful event kicks off this week -- that would be CES, for those not in the industry. As a tech veteran, I have been to so many of these types of shows over the years, where the floor is chock full of caffeine and confidence, clever demos, looping videos, bubbling marketers and blaring televisions. But with 149,000 attendees and multiple shows within a show, I am again reminded that in the world of startups, even those launching from inside giant companies, that 90% will eventually fail.
So many posts, 2011 was such a short year. For those of you news junkies or folks with too many Google alerts, like me you must be drowning in recaps of the 2011 best movies, worst mistakes, top tech this, worst tech that. So as the year rapidly slips to a close, I thought I'd recap the most read posts from Aging in Place Technology Watch written during 2011, beginning, not so cleverly, from the beginning of the year:
How not to deal with leads. I left my business card at an aging services event recently – and someone at the company was assigned to do something with it. Their approach, contact me through a robo-call to enroll me in their message broadcasting service that was not appropriate for my type of business. The authoritative recorded voice threaded its way through a description and finally spelled out the menu choices – if you want to hear more (about this lengthily described offering), press 4. But I didn’t want to hear more, so I waited for more choices, pressed another option and was led to another option, and finally got a recorded voice of a specific person (this was during business hours) for me to leave a message with information that would enable my number to be removed.
