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AgeTech

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AgeTech

Are older adults disconnected from technology or marketers?

What are the basic facts about boomer-senior connectivity?  Pew Research and others have been releasing report after report about technology use, but without a summary sheet, marketers might not be able to see the forest for the trees. So here are the basics from the past year of Pew-published surveys – to my knowledge, the only source for this number of categories that include 50+ age cohorts:

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Robots for caregiving -- pick up the pace or give it up

Patience, patience, when it comes to robots and elder care.  When it comes to robots to assist with caregiving and the elderly, we want to believe. It was just 2 years ago that Gecko Systems issued a press release saying that they expected "Medicare/Medicaid Payments to Increase Personal Robot Demand." Makers of the CareBot, the company announced its dealer program in June 2010 -- but it is unclear whether the company has moved into commercial release. It was just 3 years ago that the uBOT-5 (UMass Amherst) was offered up as having the potential to provide elder care for aging baby boomers.

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3rd Annual New Product & Technology Awards

07/25/2011

LIBERTYVILLE, IL -- July 29, 2011 is the entry deadline for the 3rd Annual New Product & Technology Awards, the first competition of its kind to recognize innovative products, services and technologies for older adults and their families.

 

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Create the v2.0 measured life to help older adults


Evolving technology for an aging population – is evolving. Most who are in and around the tech and aging market would agree that this market is s-l-o-w-l-y emerging, offering up fairly complex tech, equally complex sales channel structures, and a pricing model that begs for (but doesn’t get) insurance reimbursement.  Research centers (like Stanford’s or the MIT AgeLab) and consortia like LeadingAge contemplate the tech futures of helpful robotics, smart homes, devices to shore up memory loss, and cars that could take the worry out of whether we can see, hear, or hold a wheel well enough to drive, never mind remember where we are going. In this world, so focused on health care and senior housing, we can find telehealth technology (Bosch), passive activity sensors (Healthsense) and sleep pattern tracking (WellAWARE), wander management devices, and the ever-so-glacial integration of these with health records.

Will aging in place become aging in some other place?


The times are changing – just ask boomers.  Just when is the survey glass half-full or half-empty? According to a June survey from The Hartford and MIT AgeLab, “50 percent of boomers want to stay in their current home as they age, but most have no plans in place.”  Hold on there, just a second, that means HALF of them want to move! How interesting and how antithetical to aging in place! But it was just a year ago that AARP surveyed the 45+ population and found that "almost three-quarters of Baby Boomers ages 45 and older – and effectively nine in ten people 65+ – said they want to stay in their current homes for as long as possible.” That was then and this is now.

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