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Market Overview for Technology for Aging in Place

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Boomer-Senior Tech Business

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Boomer-Senior Tech Business

Differentiating assistive technologies and aging in place

Assistive technology spans a number of devices to compensate for the inability to do a task that otherwise is difficult, including medication management, stair lifts, keyless door entry systems, etc. 

Day 2 AARP Convention — Jitterbug phones

Jitterbug — Simple cell phone (Samsung hardware) — using it is easy — screen is readable, hearing-aid compatible, prompts are clear and doesn’t require a manual to figure out how to get your voicemail. One touch to 911, not linked with any service provider — so none of this ‘You can have a new phone if you extend your contract’ business. No roaming, no long distance, no time of day calling. The company is in the simplicity business, according to one marketer I like that — more technology providers should enter the ’simplicity’ business.

When will a business make money at providing aging in place technologies?

I think the answer to this question is both simple and complicated — and the complicated part is why it is taking so long to see clear results.

Simple — when there is agreement about the urgency, payment model, and target audience among the triumvirate of category providers.

That’s where the complexity surfaces. We’re talking about Home-related industries (interior design, architect, building contractor), information technology providers (like Intel, Microsoft, Honeywell, Cisco), and the health care supply chain.

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