Market Overview for Technology for Aging in Place

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cell phones, smartphones

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cell phones, smartphones

Five technology Innovations for Older Adults – May, 2016

The more things change in the age-related markets, the more they change.  Even without an age-related event announcement, article, or article series, new startups and initiatives emerge every week that can provide benefit to older adults and those who provide care for them. Some firms want to apply tech from other market categories to the aging market segment. Others are already in the segment and announce a new offering. Categories of these five from May include health, tech support, hydration, transportation, and social connection, Information is derived from the websites of the companies:

Smartphones and caregiving – seize the opportunity to be useful

Not trading in your phone – only your carrier knows for sure.  What if the phone doesn’t break – and you’re going to have to pay real money for a new one? Even Apple can’t crack the code on that, since three-fourths of iPhones in 2015 were bought from carriers, its most recent growth stalled, but thankfully, in the midst of that slumping iPhone sales growth, maybe India will love the smaller phone.  But does Apple they know that as of 2010 there were 524 million people aged 65+ in the world?  Of course, Apple does not market to specific age segments, regardless of how much seniors may love the iPad. So that smartphone market will remain untapped – and at this point, older seniors are not convinced about the device’s utility.  Who wants their market? Doro, GreatCall, Clarity, and now Punkt offers a simple phone that could work for seniors.

Real seniors are rightfully skeptical about technology like smartphones

Surveys are foundational for design/marketing – but they don’t include real seniors.  You need to make the set of slides to launch the product, service, or new website. Time to pitch the investment group, the board of directors, the distribution partners, the audience. Yet for the oldest adult markets and product segments that need seniors, the real seniors, individuals (aged 75+) are rarely surveyed – at least that we can tell, because their responses are dumped, clumped and lumped into the 65+ group.

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GREATCALL EXPANDS CONNECTED HEALTH PORTFOLIO TO ENGAGE GROWING ACTIVE AGING AUDIENCE

04/06/2016

SAN DIEGO – APRIL 6, 2016 – GreatCall Inc., the leader in connected health for active aging, is redefining independence with the introduction of its expanded connected health lineup.

New Android App to Protect Cell Phone Users from the Health Hazards of Smartphones

03/18/2016

Safe Phone is a first of its kind activity tracking smartphone app developed
by Dr. Madhukar Dama. He says, “According to the World Health Organization
Smartphones have the potential to cause cancer, Users of this new app
needn’t worry though; Safe Phone app helps in using the smartphone wisely,
keeping the hazards and radiation in check and making sure app users stay
healthy.”

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Finding training for seniors with new smartphones, tablets and more

Technology changes faster than older people can keep up.  The latest Android or iPhone is entering the market shortly. Those who may have thought they just HAD the latest, are presented again with modest technological change and plenty of hype. Those that still hang on to much older cell phones will again consider a change -- and surely sales reps want to move the current models before the newest ones crowd the shelves.  But boomers, for example, don’t use their phones in the same way younger people do. And only 50% of seniors age 75+ even have Internet access. So first there is a technology ownership gap, then an access gap, then finally a training gap that must be closed. Here are 6 methods for gaining training in devices and software, with descriptive text drawn from their various websites.

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