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CES 2018

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CES 2018

Seniors do not benefit from one-off gadget or service inventions

What percent of exhibitors at trade shows survive?  Rant on. It’s not possible to speculate because it is not tracked.  That probably is fine for that gaggle of gadgetry at CES – most acting as trial balloons to test PR-worthiness and buzz.  But what about events whose trade shows are of one-off products or services intended to help older adults? Some events will not allow a small-sponsorship company to be on the show floor, literally placing them in a corner. Consider:  Company B is a startup, not yet a member of a national association. The founder of Company B, CEO B has been too busy inventing a product to line up complementary offerings that could be sold as a solution to a problem. None of the bigger resellers know anything about Company B yet, so the tiny firm takes the corner booth and hopes that on breaks, walking around the floor will generate a business partner or two -- and with serendipity, enable Company B to be part of the solution ABC.

CES 2018: Five Technologies Useful for Older Adults

CES 2018 is off to a noisy, rainy and motion-filled start.  The Intel dancing drones, the Aptiv Self-Driving rides, Google’s soaked outdoor booth ("Alexa, make it rain"?) and Amazon somewhat smaller-scale "magical experiences." It virtually never rains in Las Vegas – and hasn’t for 121 days – but there’s the video of the downpour -- and Google employees bailing out the booth. The big headline for CES is the battle of the voice assistants for the smart home – which includes Samsung’s Bixby – go ahead, talk to your TV and refrigerator -- as well as Alexa, Google, and Microsoft's Cortana.  

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