Market Overview for Technology for Aging in Place

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computers, internet and social networking

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computers, internet and social networking

What mattered -- blog posts in aging and technology in 2015

2015 was an intriguing year for technology and aging. The market opportunity has become more apparent, as the oldest boomers reached aged 69.  Just for instance: there were multiple age-related fund launches; home care with tech underpinnings began to attract the lemming-like VCs; PERS offerings began to be integrated; speaking to devices (not typing) became increasingly possible; smartphones became tablet alternatives; senior housing organizations attempted re-branding of their offerings, likely to better match boomerdom. As we get closer to 2016 and summarizing key forward-looking trends, consider blog posts from 2015.

Consider aging tech and service long-term successes

When firms collapse noisily, peers notice.  Last week several firms commented (anonymously and by name) on the failure of Lively, a sensor-based home monitoring hub that tried too late to pivot into the PERS industry. Why do startups fail, anyway?  In this industry, it appears more often than not that the founders believed they were different from the other players in the market (Lifecomm or AtGuardianAngel); that consumers would shop in BestBuy for an unfamiliar category (Wellcore); that a celebrity would make a big difference (Floh Club).

Why not an insurance to protect from a disruptive technology future?

Optimistic boomers think future technology will be a piece of cake.  Asked to picture the future, boomers think they will be different from their parents who resisted new technologies.  Even Best buy agrees that this is a boomer-senior problem – that the next generation won’t need genius bars or geek squads. Even boomers insist that their tech-savviness today will serve them well in 20-25 years – they will accommodate whatever ‘innovations’ Silicon Valley designers, all still 20-somethings, will foist on them. Boomers see the unknown tech future as something they can and want to deal with, the way they mastered (sort of) home network setup, Facebook, YouTube, Twitter, Skype, and Instagram. And they will want to deal with it, because, well, they are boomers.

iTOK Becomes Bask Technology, Sharpens Focus on Underserved Senior Market

11/06/2015

LEHI, Utah--(BUSINESS WIRE)--Bask Technology Inc., one of the nation's leading providers of managed tech services, has unveiled its new brand and redesigned website. The rebrand represents a new chapter in the company's growth, with a sharper focus on its members and a warmer personality to match its friendly, expert Technology Advisors.


More Than 7 in 10 Americans Think Technology has Become Too Distracting and is Creating a Lazy Society

11/04/2015

NEW YORK, Nov. 4, 2015 /PRNewswire/ -- As technology continues to seep into seemingly every aspect of everyday life – and with familiarity so often breeding contempt – it should come as no surprise that it rubs some Americans the wrong way. Many adults remain divided on how technology impacts the way we live our lives. On the one hand, strong majorities believe that technology has improved the overall quality of their lives (71%) and encourages people to be more creative (68%).

For some seniors, will the digital divide ever be closed?

User interfaces are poorly designed – so a new inclusive one must be designed.  A $20 million grant just went to the University of Wisconsin to contribute to a user interface design that could help many deal with technology that has been designed without them in mind. Professor Gregg Vanderheiden says: "There are many people who, because of disability, literacy, digital literacy or aging, can't use the technologies they encounter. As a society we are designing the world out from under these people. When a person encounters something with a digital interface — a computer, Web page, TV, themostat (for the iPhone generation) -- the interface on the device or Web page instantly and automatically changes into a form that the person can understand and use."

$20 million grant powers game-changing Internet access effort

10/22/2015
A global effort to create a new computer ecosystem that is easily accessible to people with disabilities, senior citizens and others with special needs is set to become reality through a $20 million federal grant to the University of Wisconsin-Madison.

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