Philadelphia, PA-Optando, a pioneer in communications has just released OptaCare™, the only Single Touch Video (STV)communications software in the marketplace today. The Philadelphia-based company Optando focuses on making video chatting cost effective to the aging market while at the same time making it easy and fun to use. Unlike Skype, Facetime or other video communications apps, OptaCare™ has been designed specifically for the expanding aging-in-place market. Optando wants families to video chat and stay connected without the burden of owning or pay
Market sizing, trending, and targeting all depend on data. Marketers understand this – and their sources, Nielsen, Pew Research and AARP have, for many years, provided data food for marketers. And so every tech company ever launched builds its business case on tech adoption trends (and gaps) derived from these sources. So what’s the survey population makeup? Consider Nielsen (global, online, n=30,000); Pew Internet use (US, 2015 n=3004); and AARP (US, 2016, n=1500). These are all declared to be statistically valid samples. But what if the sample size was 3.5 million households, comprising 1% of the US population, as was the case in the last three years of American Community Surveys (ACS) as collected by the US Census Bureau?
Vaporstream, a leading provider of secure, ephemeral and compliant messaging, today announced five new clients in the long term and post-acute care (LTPAC) industry. The company’s secure messaging platform is becoming a first choice among LTPAC facilities and home healthcare workers who must rapidly collaborate among care team members, and communicate with patients outside the traditional provider setting – all while maintaining HIPAA compliance.
Has the 'Voice First' interface trend gone mainstream -- and can it benefit seniors? Some think so. What has initially been driven by Apple platform Siri and the Amazon Echo – and now with Google Home -- is about to become mainstream (or as it is described, 'Voice First’) as the primary way we interact with technology. There is even a possibility soon that both the Echo and Google Home devices could be utilized for voice calling. Here are seven examples of 'Voice First' approaches and experiments for seniors. Soon there will be more that reference Google Home – please comment with your own 'Voice First' example -- these are from the company websites or news stories:
The upshot: older adults are not buying into the trendiest tech. Maybe it is because they can’t afford it, aren’t aware of it, or are unconvinced of its value. Or maybe the unconvinced who could afford to spend the money fear privacy violations or identity theft. Or are burned out at staring at too much information on Facebook or Twitter. Considering their twenty years of life expectancy at age 65, perhaps overcoming technology adoption resistance and gaps should be a greater priority for those who want to help those in the oldest decades live their best lives. Looking at the update from Pew, observe:
Market sizing, trending, and targeting all depend on data. Marketers understand this – and their sources, 
Has the 'Voice First' interface trend gone mainstream -- and can it benefit seniors? Some think so. What has initially been driven by Apple platform Siri and the Amazon Echo – and now with Google Home -- is about to become mainstream (or as it is described, 'Voice First’) as the 
The upshot: older adults are not buying into the trendiest tech. Maybe it is because they can’t afford it, aren’t aware of it, or are unconvinced of its value. Or maybe the unconvinced who could afford to spend the money fear privacy violations or identity theft. Or are burned out at staring at too much information on Facebook or Twitter. Considering their twenty years of life 
Tech-enabling home care is one lens on future of care. Venture capitalists listen carefully for trends fueled by talk in the media. During the past several years, they heard plenty -- about the 