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Market Overview for Technology for Aging in Place

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games, fun and fitness

Grandparents Gone Wired Encourages Youth to Teach Tech at Grandma’s House this Holiday Season

11/25/2013

BOSTON – November 25, 2013 Young people will carve out some quality time with their older relatives during this year’s family gatherings by using their gaming and interactive skills to help grandparents find a place at the technology table.

Shipments of wearable technology devices will reach 64 million in 2017

10/04/2013

Gothenburg, Sweden – October 4, 2013: According to a new research report from the analyst firm Berg Insight, sales of smart glasses, smart watches and wearable fitness trackers reached 8.3 million units worldwide in 2012, up from 3.1 million devices in the previous year. Growing at a compound annual growth rate of 50.6 percent, total shipments of wearable technology devices are expected to reach 64.0 million units in 2017. Today wearable fitness and activity trackers constitute the vast majority of the shipments.

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Ten events for your health, boomer or senior product or service

Finding the visibility and network that your offering deserves.  We are entering the trade show season, so it’s time to make a few go/no go decisions. You have had your product (or new version) or service ready for the past months or year. Your pilots have been successful and you now know that professionals, prospects and early customers are pleased with what you’ve done. You’ve read Ten Tips for Launching a Product or Service. You have first focused on the local/regional events. Now make sure your offering – whether it is caregiving, health and wellness, home safety, learning, engagement or just plain fun – is well-received at events attended by prospective customers, resellers, referring professionals, possible partners, and adjacent product categories.  Consider this list of national events (listed in date order). Study prior exhibitor participant lists, learn about typical number and profile of attendees, booth costs, hotel and attendance fees. Note any (of many) innovation award opportunities, if not now, then for the future. If you are not that familiar with any of these, consider going once as an attendee -- before exhibiting. Comments about other events are, of course, welcome:

For tech marketers -- functionality matters more than demographics

Life marches on – at the older end, baby boomers are on Medicare. A few years ago when I began writing this blog, a senior was a senior – 65+, albeit with the potential for a very long life. As boomers stomp into Medicare eligibility at 10,000 per day, they too have something in common with seniors. But we don’t describe them as seniors. (How funny will that be in 10 years when they are 77?) Anyway, in a world in which women outlive men, in which there is so much buying power in the so-called world of baby boomers, shouldn’t marketers get really excited about marketing to boomers? I mean they represent 80 million people.  And according to the Forbes article about the Longevity Economy, the disposable income for Americans aged 50+ was more than $3 trillion. Hint, 50+ is the AARP designation for its membership and spans age 50 through the oldest old. Luckily, the youngest boomer aged 49 turns 50 next year – synchronizing boomers and AARP.

MyFitnessPal Secures $18 Million in Series A to Further Grow Leading Health & Wellness Innovations

08/12/2013

MyFitnessPal Secures $18 Million in Series A to Further Grow Leading Health & Wellness Innovations

Kleiner Perkins Caufield & Byers and Accel Partners Pledge Support; Doerr, Braccia Join the Board

SAN FRANCISCO -- 

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Aging in Place Technology Watch June 2013 Newsletter

Studies are the pre-requisite for product introduction and change. One of the conundrums of our society is that institutional change is typically made possible by the presence of studies cited to verify that the change should be made. These studies can demonstrate that a product is safe until it is proven otherwise. For example, studies of drug efficacy by drug companies (even with overstated favorable outcomes) are the basis of approval and introduction into the market; studies about automobile safety (funded by car manufacturers) have preceded introduction of safety features, and so on. Other studies about older adults, however, raise the question of whether studies are structured (or at least described in the press) to embark on proving that our common sense is, well, sensible. For example:

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