Meet or hear Laurie in one of the following:

Boston, Portland, ME May 1-May 15, 2017

Washington, April 28-29, 2017

Washington, June 1-5, 2017

PERS Summit, Park City Utah, September 26-28, 2017

Related News Articles

04/23/2017

Acute shortages of home health aides and nursing assistants are cropping up across the country.

04/19/2017

Program allows early-stage dementia patients to participate in their own care planning.

04/19/2017

And I read it. Sigh. 

04/19/2017

Should people take notice of Apple’s entrance in the market?

04/18/2017

Falling confidence in all age groups — with the exception of Generation Y drivers born from 1977 to 1994. 

Market Overview for Technology for Aging in Place

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games, fun and fitness

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games, fun and fitness

SparkPeople, Sparked By 15-Million Member Community, Unveils the Spark Activity Tracker with FitLinxx Technology

10/01/2013

CINCINNATI, Ohio, October 1, 2013 – SparkPeople, the largest online weight-loss and fitness community, today debuted the Spark Activity Tracker at Health 2.0, the leading health conference for cutting-edge innovation. SparkPeople partnered with FitLinxx, a provider of wireless health and wellness technology that motivates people to live actively and improve their well-being, to market the Spark to consumers.

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Grandparents Gone Wired Encourages Youth to Teach Tech at Grandma’s House this Holiday Season

11/25/2013

BOSTON – November 25, 2013 Young people will carve out some quality time with their older relatives during this year’s family gatherings by using their gaming and interactive skills to help grandparents find a place at the technology table.

Shipments of wearable technology devices will reach 64 million in 2017

10/04/2013

Gothenburg, Sweden – October 4, 2013: According to a new research report from the analyst firm Berg Insight, sales of smart glasses, smart watches and wearable fitness trackers reached 8.3 million units worldwide in 2012, up from 3.1 million devices in the previous year. Growing at a compound annual growth rate of 50.6 percent, total shipments of wearable technology devices are expected to reach 64.0 million units in 2017. Today wearable fitness and activity trackers constitute the vast majority of the shipments.

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Ten events for your health, boomer or senior product or service

Finding the visibility and network that your offering deserves.  We are entering the trade show season, so it’s time to make a few go/no go decisions. You have had your product (or new version) or service ready for the past months or year. Your pilots have been successful and you now know that professionals, prospects and early customers are pleased with what you’ve done. You’ve read Ten Tips for Launching a Product or Service. You have first focused on the local/regional events. Now make sure your offering – whether it is caregiving, health and wellness, home safety, learning, engagement or just plain fun – is well-received at events attended by prospective customers, resellers, referring professionals, possible partners, and adjacent product categories.  Consider this list of national events (listed in date order). Study prior exhibitor participant lists, learn about typical number and profile of attendees, booth costs, hotel and attendance fees. Note any (of many) innovation award opportunities, if not now, then for the future. If you are not that familiar with any of these, consider going once as an attendee -- before exhibiting. Comments about other events are, of course, welcome:

For tech marketers -- functionality matters more than demographics

Life marches on – at the older end, baby boomers are on Medicare. A few years ago when I began writing this blog, a senior was a senior – 65+, albeit with the potential for a very long life. As boomers stomp into Medicare eligibility at 10,000 per day, they too have something in common with seniors. But we don’t describe them as seniors. (How funny will that be in 10 years when they are 77?) Anyway, in a world in which women outlive men, in which there is so much buying power in the so-called world of baby boomers, shouldn’t marketers get really excited about marketing to boomers? I mean they represent 80 million people.  And according to the Forbes article about the Longevity Economy, the disposable income for Americans aged 50+ was more than $3 trillion. Hint, 50+ is the AARP designation for its membership and spans age 50 through the oldest old. Luckily, the youngest boomer aged 49 turns 50 next year – synchronizing boomers and AARP.

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