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Market Overview for Technology for Aging in Place

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games, fun and fitness

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games, fun and fitness

December 2013 Year-end Wrap and 2014 Trends to Watch

2013 was a year in which issues percolated all around the world of older adults – health insurance and Medicare media interest dominated, but senior housing also made the news, caregiving received some exposure, and new tech to mitigate hearing and vision loss emerged. In terms of trends that could, would, and should impact the technology worlds of older adults, much has happened and more is ahead. From specific initiatives to government policy implications, the markets (money, innovation, and consumer interest) show signs of aligning in ways that can only benefit boomers and seniors. Here are trends that signal change:

SparkPeople, Sparked By 15-Million Member Community, Unveils the Spark Activity Tracker with FitLinxx Technology

10/01/2013

CINCINNATI, Ohio, October 1, 2013 – SparkPeople, the largest online weight-loss and fitness community, today debuted the Spark Activity Tracker at Health 2.0, the leading health conference for cutting-edge innovation. SparkPeople partnered with FitLinxx, a provider of wireless health and wellness technology that motivates people to live actively and improve their well-being, to market the Spark to consumers.

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Grandparents Gone Wired Encourages Youth to Teach Tech at Grandma’s House this Holiday Season

11/25/2013

BOSTON – November 25, 2013 Young people will carve out some quality time with their older relatives during this year’s family gatherings by using their gaming and interactive skills to help grandparents find a place at the technology table.

Shipments of wearable technology devices will reach 64 million in 2017

10/04/2013

Gothenburg, Sweden – October 4, 2013: According to a new research report from the analyst firm Berg Insight, sales of smart glasses, smart watches and wearable fitness trackers reached 8.3 million units worldwide in 2012, up from 3.1 million devices in the previous year. Growing at a compound annual growth rate of 50.6 percent, total shipments of wearable technology devices are expected to reach 64.0 million units in 2017. Today wearable fitness and activity trackers constitute the vast majority of the shipments.

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Ten events for your health, boomer or senior product or service

Finding the visibility and network that your offering deserves.  We are entering the trade show season, so it’s time to make a few go/no go decisions. You have had your product (or new version) or service ready for the past months or year. Your pilots have been successful and you now know that professionals, prospects and early customers are pleased with what you’ve done. You’ve read Ten Tips for Launching a Product or Service. You have first focused on the local/regional events. Now make sure your offering – whether it is caregiving, health and wellness, home safety, learning, engagement or just plain fun – is well-received at events attended by prospective customers, resellers, referring professionals, possible partners, and adjacent product categories.  Consider this list of national events (listed in date order). Study prior exhibitor participant lists, learn about typical number and profile of attendees, booth costs, hotel and attendance fees. Note any (of many) innovation award opportunities, if not now, then for the future. If you are not that familiar with any of these, consider going once as an attendee -- before exhibiting. Comments about other events are, of course, welcome:

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