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Market Overview for Technology for Aging in Place

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GREATCALL EXPANDS CONNECTED HEALTH PORTFOLIO TO ENGAGE GROWING ACTIVE AGING AUDIENCE

04/06/2016

SAN DIEGO – APRIL 6, 2016 – GreatCall Inc., the leader in connected health for active aging, is redefining independence with the introduction of its expanded connected health lineup.

Towards five characteristics of health tech market maturity

Five characteristics of health tech market maturity...for a mature market. What would boomers most want to have as key characteristics in the tech world of boomers/seniors? Here’s a starting list – comments welcome. 1) Their privacy is well protected by their insurers, doctors, software, social network and device makers; 2) Their health information is well-integrated into the multi-company health provider world – no need to carry around those CDs of EHRs); 3) Trends in their health patterns are noticed by care providers who use predictive analytics to note possible problems); 4) Boomers do less driving to specialists, more remote consultations, which are appropriately reimbursed through Medicare; 5) Fitness gadgets are replaced by well-being devices and systems.

Time for a refresher: ten tips for startups entering the market

So you want to launch a boomer/senior, home health tech product or caregiving marketplace, or caregiver advisory service.  As your new company get ready to travel into battle later this spring to a plethora of lively pitches, it is time to for you to revisit this guidance. Perhaps some time soon, your new or existing company will officially launch a new product or service, or perhaps a long-awaited, over-described and much-anticipated offering will finally ship. First read the AARP-sponsored Challenging Innovators research report. Then look over this updated checklist that continues to hold true – with a few links that are merely examples:

In the time of HIMSS, how do real seniors benefit from Health IT?

Another convention, apparent consumer progress in using health data. HIMSS (the Las Vegas mega get-together about transforming health through IT) is wrapping up and with it are the press releases. Several surveys hit the streets this past week that could make health tech investment enthusiasts see progress if they forget that investment funds (and end user pilots) may be drying up. For example, the Accenture global survey noted that app and wearable use for managing their health doubled since 2014, from 16% to 33%.  And the 1-liner that Accenture wants you to know? "Research shows patients in the United States want a heavy dose of digital." Well, some of them, maybe.

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