Everyone loves competitions – but could they be better? RANT ON. So what could be better than innovation competitions? Especially those that focus on improving quality of life for older adults? So in the face of these feel-good goals, here are a few laudable calls-to-action phrases from past competitions. From Aging 2.0: "quality of overall concept, viability of product or service" and "impact on the aging experience – potential to improve quality of life for older adults, caregivers, and/or revolutionize the aging services industry." From Stanford Longevity Design Challenge: "Create well-designed, practical solutions that address key issues associated with aging." From a CAST/Leading Age student competition: "Transform existing products or create new ones that would appeal to middle-aged adults. Students in gerontology, engineering, business, industrial design, architecture and social work are especially encouraged to participate."