Read it and weep -- the conundrum of home health tech. The large (130 pages) Healthy@Home 2.0 report written by Linda Barrett released on Friday by AARP shows several dimensions of market self-delusion, not the least of which is the perspective of the 940 seniors age 65+. Although they have no doubt seen the world around them go from the happy-go-lucky period of the 2007 survey to a not-so-great world in 2010, what they want is for things to 'stay the same', relying on "a lot of luck", a "good attitude" and "hope". Amazingly, most say they do not need to make any changes to their home within the next 5 years. They're mostly in good shape -- but 27% of them have limits on physical activities, 32% have low vision or hearing impairment, and nearly 1 out of 5 reported their health as fair or poor. Meanwhile fewer than 20% are using any home safety technologies, including an alarm system (!); and fewer than 10% use any personal health and wellness technologies mentioned in the survey. These include medication dispensing (described to responders as an electronic pill box), medication management (communicates information to a provider), or a home-based transmitting self-care device for blood pressure readings or diabetes results.
"Because the healthcare environment is one that is heavily regulated, mHealth should be looked at as a "complementary enhancement to traditional healthcare services."
Silly segmentation strikes again. You probably didn't think about it if you read about HP's proposed new wristwatch in today's business pages of the NY Times. Did you know that between 2008 and 2010, sale of watches fell 29% in the 18-24 age group, rose 33% in the 35-44 age group and 104% for those 65 and older? Okay, no big deal, you say. NPD Group, keeper of these stats, reports this as though a 6-year age range, a 9 year age range, and a 25+ year age range have comparable purchasing characteristics within the range. Misinterpretation opportunity looms large -- and if you are a watch manufacturer, it may not be time to plan on closing the business within the next 10 years based on whether 'young shoppers' may care. In fact, it would have been great to ask a few older adults if they'd like HP's proposed wireless watch (with hands!) which could be programmed with canned responses and might have utility -- maybe even expanding the PERS opportunity downward.
