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Seniors

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Seniors

The '65+' survey conundrum

Lots of detail about the under-65 crowd.  We are a society so consumed by age bracketing and labels, you'd think there was enough data to meet all the needs of marketers.

Aging in Place Technology Watch May 2010 Newsletter

Older Americans -- so lucky to have their own month.  And the merry month of May has been as hyped up as any: judging by the 4.6 million items that popped up with a Google Search ("Older Americans Month May 2010").

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Empower the user -- product design assumptions for boomers and seniors

Socially and personally, information access empowers.  BCS (once known as the British Computer Society) published an interesting report this month called "The Information Dividend: Can IT Make You Happier?" This study of 35,000 examines the relationship between access to information and the means of getting it with responders' life satisfaction.

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What's in a name -- Older Americans Month and other changes

May is Older Americans (not Senior Citizens) Month.  The Administration on Aging notes that this 'acknowledgement of the contribution of older Americans' was launched in 1963. Prior to 1980, it was known as Senior Citizen Month, but was renamed and became a 'tradition' during the Carter Administration.

Checklist for acquiring a technology product or solution

'The Checklist Manifesto' has applicability to buying tech for aging. I just finished reading "The Checklist Manifesto: How to Get Things Right" by Atul Gawande, a surgeon who developed a checklist to improve surgery safety for WHO and his own operating room.

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