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assistive technologies

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assistive technologies

Vendors should seek geriatric care managers (GCMs) as a marketing channel

I am fortunate to have a paper copy of 'Inside GCM' in front of me (related website is aginglifecare.org) -- the publication of the "National Association of Professional Geriatric Care Managers" (NAPGCM). Geriatric care managers are typically trained and certified in coordinating care needs of seniors, referred by MDs or engaged by family members, particularly in long-distance care situations. They can be drawn from fields like social work, nursing, occupational therapy or other specialties.

Communication about change matters more than the technology

A while ago I considered the question of monitoring a person (wearable devices) or monitoring the place in whcih someone resides (remote sensor-based monitoring). From that entry:  "Each requires someone to educate seniors on the role of the devices on or around them so that they can actively participate -- and opt in to the idea of being monitored." I am glad that I wrote that. Here's an example where that did not happen:

Vendors who should target boomers and seniors -- Part 2 in a series

Vendors never want to miss a market, inadvertantly bypassing an audience that may love to buy their products -- if they only knew more about them. So why don't vendors with great potential in boomer and senior audiences -- and even some loving customers -- try harder to make this match clearer?

Money Follows the Person - moving seniors out of nursing homes?

Wow, does this sound like a good idea for seniors in nursing homes in Connecticut. Or maybe not for seniors.

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