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baby boomers

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baby boomers

P&G, NBC Digital Create Boomer Vertical Channel

Wed, 05/12/2010 - 20:11 - Laurie Orlov

Life Goes Strong -- topics and passions “at the center of this dynamic generation’s everyday lives."

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P&G and NBC Create Network of Boomer Verticals

05/12/2010

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Baby boomers shed Senior Citizen label

Wed, 05/12/2010 - 20:08 - Laurie Orlov

Not surprising -- baby boomers don't want to be called Senior Citizens (or, I bet, seniors).

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Baby Boomers Shed Senior Citizen label

05/12/2010

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Checklist for acquiring a technology product or solution

Tue, 05/04/2010 - 15:50 - Laurie Orlov

'The Checklist Manifesto' has applicability to buying tech for aging. I just finished reading "The Checklist Manifesto: How to Get Things Right" by Atul Gawande, a surgeon who developed a checklist to improve surgery safety for WHO and his own operating room.

category tags:

baby boomers, Seniors, Home Care, Family caregivers

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Laurie Orlov's blog
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Older (55+) Jobseekers Face an Uphill Battle

Fri, 04/30/2010 - 16:45 - Laurie Orlov

About the 2 million people over 55 who are unemployed.

category tags:

Learning, working, contribution and legacy, baby boomers

Older Jobseekers Face an Uphill Battle

04/30/2010

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Disruptive Demographics -- Health 3.0

Sat, 04/24/2010 - 17:47 - Laurie Orlov

Now that boomers are online, how do they use the Net on behalf of their own health?

category tags:

computers, broadband, and social networking, healthcare, baby boomers

Disruptive Demographics: Health 3.0

04/24/2010

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Boomers, barriers, and myths

Sun, 04/18/2010 - 11:59 - Laurie Orlov

Assumptions, aspirations, and realism. In recent here-there-everywhere travels, I was often intrigued by assumptions that were cited as fact. I heard about barriers to adoption, narrow-cast definitions of broader opportunities, and sweeping generalizations about markets too broad to characterize. That last, of course, is the so-called baby boomer market -- discussed all day at a well-run event in Tampa -- the Florida Boomer Lifestyle Conference.

category tags:

AgeTech, computers, broadband, and social networking, baby boomers, Seniors, smartphones, cellphones

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Laurie Orlov's blog
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Personalization: The New Language of Design for Older Consumers

Fri, 04/16/2010 - 16:30 - Laurie Orlov

Joseph Coughlin (AgeLab) writes about design considerations for products that will accommodate the 'me' baby boomer generation.

category tags:

baby boomers, smartphones, cellphones

Disruptive Demographics

04/16/2010

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Officials Tour Aging Well Center (Clearwater, FL)

Thu, 04/15/2010 - 16:15 - Laurie Orlov

Aging Well center in Clearwater -- is this the new descriptor and model for Senior Centers?

category tags:

computers, broadband, and social networking, baby boomers, Seniors

Officials tour Aging Well Center (Clearwater)

04/15/2010

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Boomers displacey 20-somethings as founders of technology companies

Mon, 04/12/2010 - 13:36 - Laurie Orlov

Boomer entrepreneurs dominate the startup world -- as they did in every other domain.

category tags:

AgeTech, baby boomers

Boomers displace 20-somethings

04/12/2010

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Florida Boomer Lifestyle Conference April 15, 2010, Clearwater, FL

Fri, 04/09/2010 - 09:58 - Laurie Orlov

04/10/2010

Leading Industry Analyst to Report on Aging in Place Technology Trends at Florida Boomer Lifestyle Conference on April 15

Aging in Place Technology Watch’s Laurie Orlov to discuss business opportunities in sector projected to hit $20 billion by 2020

category tags:

AgeTech, baby boomers

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