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baby boomers

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baby boomers

Starting your own business to serve boomers and seniors

I have heard from a number of folks in recent months about the businesses they are starting, some number of whom have published what they want to do or are doing on the Forum link on this site.  So I would like to ask and answer a few questions about doing so. In particular:

Holidays and aging family members - if you see something, do something

As we celebrate our holidays (or don't) -- maybe surrounded by our aging parents (or maybe not) -- let's give some thought to how older people connect with others, stay safe and well, and keep on contributing to the world around them. Here are five reminders about care about our older relatives, things we can all initiate, that have some technology elements. This advice is, of course, easier to give than it is to follow.

Does long--term care insurance cover technology in the home?

November is National Caregivers Awareness Month -- and with those 85+ turning out to be the fastest growing population in the US, we know there are many stressed caregivers out there. And more to come, with 65% of those over 65 will require some long-term care during their lives.

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