Seniors

We are so lucky in the ‘cloud’ – vendors upgrade, with or without us. It must have been a thorn in the side of Google engineering that they had separate privacy policies for each of their products. And they were probably plagued by inconsistent contact handling between Gmail, Gmail chat, Google+, and their boatload of acquired companies (like Youtube, DoubleClick, Feedburner, etc.) As they simplify their own maintenance workload beginning on March 1, this streamlining could be an interesting challenge for users.  Many ‘features’ and new defaults may startle -- and not in a positive way.

Are seniors missing the tablet and e-Reader boomlet? Las Vegas can rest now. It has been left to its own devices, so to speak, now that CES has left town for another year. Exhibitors, never original, seized on swipe and touch trends started by Apple -- reports from the show noted that 'Android tablets have sprung up around CES like worms after a rainstorm' and how many types will be sitting in stores in 2012. So why don't seniors want to buy them? Pew Research published a glowingly titled doc recently titled Tablets and e-Reader Ownership Nearly Double Over the Holiday Gift-Giving Period and headlined that 'overall at least 29% of Americans own at least one of them.'  And the 50-64 year-olds did show a significant increase in tablet ownership from December 2011-2012 -- from 8-15%. But as the Pew data shows, the 65+ are not flocking to the store to pick up a tablet-- a mere increase from 5 to 7%. Maritz did some profiling the younger folk: the average tablet buyer is aged 38-41, with an income of approximately $70K, tablet buyers are likely to be male. Older women seem to like the e-Reader more, with ownership jumping from 8-12% year over year, average e-book buying woman is aged 44. So what's the, er, story here?

Everybody wants to save paper -- but for some, it's optional.  My long-time love-it, hate-it bank enables those online to replace printed statements with statements that are viewable.  They encourage online access, but don't require it. In fact, many make quite an effort to save our governments from printing too much, and many more are on a mission to save those trees and be oh-so-green ('paperless at home' and Save Our Trees). So what other organizations will follow the examples of the Social Security Administration and most recently the Treasury Department? Financial services and banks have been pushing the go-paperless rock up hill for years, but it is always optional for the consumer. There has been some success (possibly due to the economy): paper consumption has, in fact, fallen a bit from 2010 to 2011. But the Treasury's mandate that Savings Bonds can only be purchased online is an ominous warning to the sizable senior population that still is not using the Internet - 42% of the 65+ are online, according to Pew Research, but only 30% of the 'GI Generation', those aged 74+, are online. No savings bond buying for them.