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Seniors

Is a disaster required to improve focus on older adults?

Will it take a tsunami to create a coherent vision of more successful aging?  It was a disaster. On March 11 of this year, one-third of the 16,000  Japanese tsunami deaths were among the 65+, no doubt embarrassing the citizens and government, who most likely believed they had done a good job of providing for an aging population. An article in The Gerontologist spells out why:  In 1989 the Japanese government developed a vision for long-term care, refined in 2000 with its own slogan "from care by family to care by society” complete with "policy to make home, community-based and institutional services a universal entitlement" based on physical and mental status regardless of family availability and economic status.

Are older adults disconnected from technology or marketers?

What are the basic facts about boomer-senior connectivity?  Pew Research and others have been releasing report after report about technology use, but without a summary sheet, marketers might not be able to see the forest for the trees. So here are the basics from the past year of Pew-published surveys – to my knowledge, the only source for this number of categories that include 50+ age cohorts:

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Robots for caregiving -- pick up the pace or give it up

Patience, patience, when it comes to robots and elder care.  When it comes to robots to assist with caregiving and the elderly, we want to believe. It was just 2 years ago that Gecko Systems issued a press release saying that they expected "Medicare/Medicaid Payments to Increase Personal Robot Demand." Makers of the CareBot, the company announced its dealer program in June 2010 -- but it is unclear whether the company has moved into commercial release. It was just 3 years ago that the uBOT-5 (UMass Amherst) was offered up as having the potential to provide elder care for aging baby boomers.

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3rd Annual New Product & Technology Awards

07/25/2011

LIBERTYVILLE, IL -- July 29, 2011 is the entry deadline for the 3rd Annual New Product & Technology Awards, the first competition of its kind to recognize innovative products, services and technologies for older adults and their families.

 

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