Seniors

The year of the 'care'. As one VC executive, Andy Donner of Physic Ventures, noted recently, this is the year of the 'care'. There seems to be a growing list of vendors who are trying to offer some sort of 'keep in touch' product that connects an older person with family members who may live elsewhere.  The basic element is to provide some means to signal 'concerned about you' from family members and obtain the response 'I'm all right' from the older family member back to them -- accompanied by the ability to react in the event that the response is not received.

Medicine turned into healthcare, doctors became providers, small coffee cups became tall, exercise became fitness, recycling became a sustainability tactic. So it has come to pass that politically correct eventually becomes...correct. And everything else, therefore becomes incorrect, inappropriate, or even offensive.