Seniors

How did we get people to quit smoking? Do you remember the early days when 'Smoking is bad for your health' ads (based on published research) emerged? In the 1960s, 44% of adults smoked. I thought of the research-based ads this week when Pew Research released an enormous report (94 pages) called The Diagnosis Difference, funded by the California Healthcare Foundation. In its many pages, the report makes two key points: 1) People with chronic diseases are less likely to have Internet access than those without chronic diseases --72% versus 89%, thus described as the "17-point difference." 2) Those with chronic diseases who are online use the Internet to find information as well as other people who share their chronic disease(s).  And – one more thing – 43% of the 65+ surveyed had two or more chronic conditions. Now you know, but what should you do?

Accenture exaggerates wildly -- but what should we think?   Rant on. Accenture, seeing a void of 'information' to use to gain new clients, put out an obfuscating headline in a press release last week that precipitates pause. More than pause -- the need for a willing suspension of disbelief: Tech-Savvy Seniors Seek Digital Tools to Manage their Health.  To generate that headline, they surveyed 9015 adults internationally, including the US -- and, get this, of those, they included 200 aged 65+ Medicare recipients. Of course, 2 percent of the survey responders is what led some PR genius at Accenture to grab attention with that headline. So what's a senior, anyway?  Accenture was pitching global consulting services, naturally, and promoting the report that sat behind the headline -- intended for companies filled with young marketers trying to penetrate the mystique of consumers. But when Accenture foists a fact-like assertion, doesn't this make you want to know -- so what IS the technology adoption rate of the real seniors in the US? In September, Pew's researchers sent this along about those aged 76-80: 8.3% have a smart phone, 60.8 have a regular feature phone and 30.9% have neither type. Odds are that the 30.9% population is not online and thus won't be seeking a digital tool to manage their health.

Every day, in every way, see advice about Social Security.  It must be the most frequently asked question of all time. The NY Times ran a Money column this past weekend – probably the thousandth time they’ve run the exact same piece of advice. Wait to take Social Security until you’re 70.  Pay a bit of attention to the nearly 400 comments that wrestle the writer down – pretty much saying to take it when you’re eligible. And that’s so interesting when you look at the data the writer included -- with a deep sigh -- at the end: "Of the 1.4 million men and nearly 1.3 million women who began collecting benefits in 2012, about 1 percent of the men and nearly 2 percent of women were at least 70." Considering that virtually no one heeds it, no wonder the advice must be repeated, ad nauseum. In fact, five days earlier, the Wall Street Journal ran an article with the exact same advice! And AARP ran the same advice on October 24.  Ditto for USA Today on October 13.   

For those with hearing loss – there’s some new technology in 2013.  Older adults, especially among the older age ranges (47% of those aged 75+), have a greater likelihood of hearing loss. On the positive side, they also have more choices today in terms of technologies (at multiple price points) to cope with various degrees and types of hearing loss. Confronting hearing loss is generally deemed essential to combat the social isolation -- and possible decline in cognitive skills -- that may occur as hearing loss worsens. It seems that only 15% of those with hearing loss mitigate it with some sort of technology assist such as an implant, hearing aids, personal sound amplification device (see FDA thoughts on this), or hearing loop technology in a concert or lecture hall (or senior housing dining hall). Here is a sample of the technologies that have been announced this past year: