Seniors

The product user interface of today can madden the seniors of tomorrow.  I am looking at the console of a Volvo right now. Mulling over the SOURCE/Push Scan knob -- turn it to switch from FM to AM, PUSH it to SCAN the channels, PUSH again to stop scanning.  This is an eight-year-old car, and it took most of the first few years of perusing the owner’s manual to figure out how to use the radio (PTY, TP, NEWS buttons I’ve left untouched). But brand new cars have achieved a new level. Just starting up a newer car -- never mind the radio -- requires a long training session, watching the sales rep, taking notes. For one car expert I know, it was not clear how to get a brand new, automatic transmission BMW out of PARK -- without instruction. 

Bad weather, no power, misery all around.  So by now you may know that there was a major storm that generated (besides rain and lightning) outages in the greater Washington, DC area that brought Amazon and Netflix down for a while, and knocked out Internet, TV, cellular and landline access (including E911) for several million people – and for several days.  For 1 in 4 people, it will be a few more days before the various utilities get everything running again. You also know that only 56% of those aged 76+ have a cell phone and that seniors have been the last to give up landlines.