Seniors

Assumptions, aspirations, and realism.  In recent here-there-everywhere travels, I was often intrigued by assumptions that were cited as fact.  I heard about barriers to adoption, narrow-cast definitions of broader opportunities, and sweeping generalizations about markets too broad to characterize. That last, of course, is the so-called baby boomer market -- discussed all day at a well-run event in Tampa -- the Florida Boomer Lifestyle Conference.

Groups, groups, and more groups.

Newspaper writers are bored but assigned to the age beat. How lucky. We have yet another entry in the annals of 'why seniors hate computers news' library. This one from the Boston Globe searches for a way to write condescendingly about seniors and their fear and loathing when it comes to using a computer.

MetLife study of working caregivers -- they're not well.  A 2010 study sponsored by MetLife examined the effect on healthcare costs associated with working caregivers who had elder care responsibilities, comparing their responses to non-caregiver employees.