tech-enabled home care

You can read about AI -- it's discussed everywhere.  Searches reveal the many AI possibilities and current uses in healthcare. In fact, a Google search reveals multiple paid webinars you can attend today to learn more. Consultants are seizing the opportunity. You can read about AI’s trust issues in Harvard Business Review. (My favorite issue: ‘unknown unknowns.’) And check out healthcare investment in 2024. Follow the money – it might be in claims processing.  And as for care management, did we mention the opportunity for AI-powered digital experiences?  Some care will be delivered and supported with AI in the resident’s home, especially healthcare.

Trends worth noting about care work. You know the statistics and they are alarming. Doctors and nurses are burning out, especially in the ER. Turnover is highest in the lowest-paid care positions – home care is at a high point at 77% as of 2022. Pressure is growing in senior living to ‘keep people well’ in conjunction with a higher level of acuity of care needs. Demand and costs are up, and availability of workers is down. What will drive innovation in care?

What is care coordination and why is it so elusive? Catching my eye – a relatively new company, Sage, offers a ‘care coordination’ platform for senior living, just received another $15 million. Sage apparently launched in the context of replacing the traditional PERS pull cord alerting system with rapid communication and updates through software. The term, care coordination, is vague and depends on context. But at its core, it means sharing information about care recipients across disparate care provider entities. Inside senior living, that may mean across members of care teams (was that not being done?), as well as across an senior living organization, with outside service and health providers and with families. 

The US population is aging and will be needing more care. You read it every day in the popular press – the bad news about the 65+ and their future care burden and the good news about the 65+ and their wealth (22% of US spending in 2022). Even with wealth, older adults at some point in their lives will need some level of assistance. While professional care providers will play a key role, increasingly their work will be augmented by software -- apps, machine learning and conversational AI. Why?

The care continuum that serves older adults is an ignored reality.  The stove-piping of care-related services is a myth. It is perpetuated in associations, venture capital and public policy lobbying. Examples: Some believe family caregivers are a standalone entity that does not use care services. That committing to aging independently at home is a permanent decision. Or that home care a parallel universe to senior living. Or that workers in each of those do not also find work in nursing homes. Reality check: Family caregivers may hire home care services. Or they move loved ones to senior living. Senior living companies (and families) augment limited staff with home care workers. And depending on health, wealth or financial planning, many older adults will one day move to nursing homes, where the worker pool matches that in the other care services. Each part of the continuum wants to use technology to deliver better, more efficient, and health-aware care. Here are five– information drawn directly from the websites:

For too many years, high quality data about care of seniors has been elusive.  Lack of standardization of technology platforms – or lack of care platforms altogether – hobbled the care industries -- senior living, home care, home healthcare. Yet the merger and acquisition of companies in other industries ultimately results in consolidation of data. Platforms matter—they enable data standardization which in turn fuels growth. Consider Jet Blue’s interest in buying Spirit, getting planes and pilots(infrastructure) that match its current business. Consider Optum’s acquisition of Amedisys home health business. Note its 2015 $72.5 million write off of a failed in-house software deployment process. No doubt, Optum’s own data standardization business will help integrate Amedisys if the acquisition is improved.