Today, most ALFs and continuing care retirement communities (CCRCs) have not invested broadly in home monitoring technology. But some new CCRCs are designed from the ground up. Some, like Lutheran Home Association of Minnesota, have invested in wireless broadband, providing an opportunity for Minnesota-based Healthsense™ to implement its eNeighbor™ product line throughout as a means to facilitate aging in place.
Demos dazzle when done right. And a CES/Silvers Summit demo of HP's TouchSmart 'all-in-one' computer (available for the past year) demo'd as an appealing product for boomers and seniors -- starting at $1299.99 on HP's store. Although, the experience of owning one may still benefit from a Geek Squad-like visit for setting it up -- for those who get dizzy when faced with a box full of components.
For anyone who is still wondering whether there is a business out there in aging-related products and services, forward this item from today's NY Times to them. Royal Philips, the Dutch industrial giant (approximately $37.5 billion in revenue per year), is convinced that the 'world is getting older.' A company shrinking by shedding businesses and 30% revenue, Philips is instead buying and building up other growth business areas, including energy-saving lightbulbs, but also its Lifeline PERS business for home and healthcare monitoring.
This is a crazy idea for the gift-giving season, I know. But I just got off the phone with Landel -- the maker of Mailbug, a single-purpose e-mail appliance for the PC-less (or PC-useless) home. Wouldn't it just be a crazy idea this holiday season if baby boomers who can afford to do it gave a suite of communication products to their PC-less parents and in-laws?
I have been searching the web for robots that could be useful to seniors -- today. Yeah, I know that's a tall order. So much research, so few commercial products, and I really don't want to count the companion toy dogs. And while vacuum cleaners and floor washers are interesting and available through Target, they're not quite what I had in mind for helping seniors stay safely in their homes. And the research programs, funded by every company (including Toyota, Sony, etc., etc. and its mother, don't seem to have commercial product near ready.
Is the PERS device -- press a button around your neck and a service is dialed -- eventually headed for obsolescence? Parks Associates has predicted a basically flat growth path for PERS devices through 2013. Maybe that's so if security companies -- not healthcare companies -- set the replacement and extensible path. Here's another established and financially healthy security company, Visonic, that's been around for a long time -- now in the "PERS-and-beyond" market, aka the home monitoring market, with its Amber line.
I am trying to understand whether Nintendo intends to expand its cognitive fitness and exercise offerings into the senior market or whether its success is accidental. Here is a response I received when querying Nintendo about their plans for targeting seniors: "Nintendo’s goal is to expand the world of video games to new audiences, so while we were not focusing on seniors exclusively, we wanted to make a system that could be played by everyone in the family, from 5 to 95. It is exciting to see that it's been such a big hit in senior centers and think it's resonated with them for a number
The home monitoring market for seniors is a potentially converging set of product vendors, some with medical interests and origins that may over time be marketed for use in advance of medical need -- these include HealthHero, Honeywell HomMed, Dovetail Health (even linking to nurse monitoring).
Move over, Jitterbug. An intriguing new cell phone announcement popped up on my screen this week that could -- with some in-your-face marketing -- give the cell phone super marketer some competition in the senior cell phone market.