Laurie M. Orlov, a tech industry veteran, writer, speaker and elder care advocate, is the founder of Aging in Place Technology Watch, a market research firm that provides thought leadership, analysis and guidance about technologies and related services that enable boomers and seniors to remain longer in their home of choice. In addition to her technology background and years as a technology industry analyst, Laurie served as a volunteer long-term care ombudsman and is certified in Geriatric Care Management from the University of Florida and the author of When Your Parents Need Elder Care.

Aging in Place" is the ability to live in one's own home - wherever that might be - for as long, as confidently and comfortably possible. Livability can be extended through the incorporation of universal principles, telecare and other assistive technologies. It is described with reference to Aging in Place Technology Watch in this Business Week article: Business Week Special Report, and also noted in Kiplinger, The Wall Street Journal and The NY Times. Laurie is profiled in Business Week's Launching Startups, Huffington Post, and The NY Times.

What does a market research firm and industry analyst do?

Market research firms understand and explain the structure and categorization of vendor markets. This includes explaining the purpose of a market category, who are the vendors in that category, and what it takes to succeed.  Market research firms serve both the vendor community and those who purchase products and services from those vendors. Industry analysts act as spokespersons for both the needs of the ultimate customer and strategic directions of the vendor community. Listen to a podcast interview with Laurie on RTé Radio (Ireland), Family Caregivers Unite or eCare Diary; or view a speech from the 2010 Silicon Valley Boomer Business Competition Keynote.  *

Biography

Laurie Orlov is the Founder of Aging in Place Technology Watch, a market research firm that provides thought leadership, analysis, and guidance about technologies and related services that enable boomers and seniors to remain longer in their home of choice.

In her previous career, Laurie spent more than 30 years in the technology industry, including 24 years in IT and 9 years as a leading industry analyst at Forrester Research. While there, she was often the first in the industry to identify technology trends and management strategies which have survived the test of time. She has spoken regularly and delivered keynote speeches at forums, industry consortia, conferences, and symposia, most recently on the business of technology for boomers and seniors. She has been featured on Caring.com, MatureMarkets, SilverPlanet, Mobile Health News, and her blog entries are widely syndicated. She advises large organizations as well as non-profits and entrepreneurs about trends and opportunities in the age-related technology market. Her segmentation of this emerging technology market and trends commentary has been presented in the Journal of Geriatric Care Management and ASA's Aging Today Online. Her perspectives have been quoted in Business Week, Forbes, Kiplinger, the Toronto Star, and the New York Times.  She has been profiled in the New York Times and the Huffington Post. She has a graduate certification in Geriatric Care Management from the University of Florida and a BA in Music from the University of Rochester. Laurie has consulted to AARP and is a participating expert on the Think Tank for The Philips Center for Health and Well-Being.

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Contact: laurie@ageinplacetech.com or find her on Facebook, LinkedIn or follow on Twitter.

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