The marketplace for technology to assist aging adults is expected to grow sharply from $2 billion today to more than $20 billion by 2020, according to a new report by Aging in Place Technology Watch.  The aging of the 78 million baby boomers and increased awareness of technology solutions will drive sales, according to Laurie M. Orlov, founder of the market research firm.

Blending both her years of experience and recent in-depth research on the subject, Laurie’s forward-looking study is illustrated with descriptive graphics and detailed examples that deconstruct the aging in place model to make companies more in tune with this growing trend.

In addition, she has identified four areas of focus that fit together seamlessly when implemented into a home; health and wellness, home safety and security, communication and engagement, and learning and contribution all work in tandem to help companies devise the right kinds of products for aging consumers who use these emerging technologies to keep up with daily activities. Laurie also introduces the concept of role—and need-based hubs—informational portals that familiarize online audiences with aging in place technologies and provide a faster means of purchasing senior care products and supplies that comply with these trends.

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