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Japan attempts robotics and technology solutions to deal with an aging population.

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The company’s platform enables home care management.


When asked, what technology participants use and love, only their call system was offered up.


Nortek Security announces Numera EverThere, a cloud-based data analytics and notification platforms.


Costs of dementia care exceed costs associated with cancer and heart disease.

Meet Laurie in one of the following places:

New York City, December 11-15, 2015

Washington, What's Next Boomer Summit, March 23, 2016


Market Research Reports

Published (10-09-2015) Boomer Mobile and Wearable Health Click here

Updated: (01-29-2015) Technology Market Overview Report Click here

Published: (06-20-2014) Challenging Innovators 2014 Report Click here

Published (03-08-2013) Next Generation Response Systems Click here

Updated (8-25-2012) Aging and Health Technology Report Click here

Updated (7-31-2012) The Future of Home Care Technology Click here

Published (2-14-2012) Linkage Technology Survey Age 65-100 Report Click here

Published (4-29-2011) Connected Living for Social Aging Report Click here

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Consider the focus for elder care technologies -- what should it be?

Just as interest is heating up, could adoption stall?  Turns out we’ve been in an innovators' bubble for Digital Health's Hype-and-Hope (HAH). Who knew there were 10 indicators of doom ahead? Stating the obvious, 'entrepreneurs are creating products patients don’t want to use' and there aren’t enough 'reimbursement incentives to drive providers to prescribe.'  And those creating wearable and mobile variants seem to have missed sight of the target market – that is, boomers and beyond.

Medical Alerts -- seller and comparison sites mislead

The medical alert industry chugs on…and websites mislead.  [Rant on] Fear-based medical alert marketing enjoys robust web traffic, an enhancement to its senior-centric TV advertising. Searchers with an at-risk family member or who saw an older woman at the bottom of a TV staircase can find a plethora of matches. That particular you-know-who staircase vendor was founded in 1987 and salvaged a slogan from a defunct originator, adding the word 'help' in its next trademarked life. But by now, shouldn’t this market have been transformed by technology or undergone a business model change that would mandate a new name?  Well, it truly was transformed by a technology – SEO. Go ahead, Google the term. The not-so-medical alert is an SEO marvel, injecting old content with fresh dates. As you scan the list, note multi-device review sites that appear to be pay-to-play, whether they are or not.

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Six recent product announcements in the PERS market

What’s new with PERS?  For several years now pseudo-statistics have been floating about the long-standing PERS market – asking the same question over and over hasn’t changed the paraphrased answer: 'The market is approximately $1.5 billion in the US and changes very slowly. Is it true that only 10% of the purchased devices are mobile – that is usable away from the home? Insiders today say that 20% of the sales are for mobile devices. So what else is apparent and new with the PERS space in the past four months -- from the companies own material:

Tunstall Partners with QMedic to Introduce Innovative Activity Monitoring Platform


Long Island City, NY (PRWEB) Tunstall Healthcare Group, the world leader in remote care and safety monitoring, has entered into a reseller agreement with QMedic, via its US subsidiary, Tunstall Americas. Under the terms of the agreement, Tunstall will distribute QMedic, an award winning and innovative home-based health and activity monitoring solution, through Tunstall’s nationwide network of local health care service providers.

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Let's remember ten tips for startups entering the market

So you want to launch a boomer/senior, home health tech product or service.  As your new company get ready to travel into battle later this spring at the Silicon Valley Boomer Venture Summit, the Digital Health Summer Summit, Health 2.0, mHealth Summit, and all remaining 2015 launch events to-be-marketed, it is time to for you to revisit this guidance. Perhaps some time soon, your new or existing company will officially launch a new product or service, or perhaps a long-awaited, over-described and much-anticipated offering will finally ship. First read the AARP-sponsored Challenging Innovators research report. Then look over this mid-year updated checklist that continues to hold true – with a few links that are merely examples:

The PERS industry must do a better job of serving seniors

These are tech transition times for everyone – including seniors and their devices.  In case you didn’t see it, the Pew numbers about smartphone use are out – 27% of the 65+ have smartphones, up from 19% last year. Given the date of that data (from last fall), let’s just assume that this number is actually lower than today's reality.  So why should a PERS reseller or manufacturer care?  First because carriers don’t want to sell feature/clamshell phones any more. They make it difficult to even find them. They are selling smartphones to people who don’t want or use all of the features they have, but they’re buying them anyway because that is what they’re being sold.  In retrospect, Philips Lifeline might have seen the near term PERS future – and it could be a smartphone – and thus an app. And thus -- why have more than one device? And why not pair a tiny pendant or clip to a smartphone? Or make a watch?


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