baby boomers

Demographic born between 1946 and 1964.

Pets, boomers, and health – an Everyday (Health) occurrence

The baby boomer population is the first generation of ‘humanizing’ pet owners.

01/05/2015

Holiday Gift Guide: What to Buy a Boomer

Walt Mossberg, gone from the WSJ, but still an Apple enthusiast. How about a $650 or $750 iPhone?

11/25/2014

The WSJ readers are boomers -- someone should tell the tech writers

The Wall Street Journal thinks that tech will change your life. Perhaps it will even rock your 2015.  Rocking their 2015 is just the kind of experience that WSJ readers -- average age of 57 -- really want.  But the Journal, ever hopeful for pushing down the subscriber age into the ad world's desirable 20’s and 30’s, hopes that the readers will be as excited as their current breathless tech columnists Fowler and Stern. So they want its boomer audience to grasp How to Get Ready. But of course! Starting with Windows 10 – which will have a resurrected Start menu and yes, it will improve multi-tasking – by the fall of 2015. Now aren't you excited? >>> Read more . . .

Memo to IDC: Debunking FutureScape's Digital Health Hype

 Will boomers (providers and consumers) buy into this buzzword-laden future?

12/05/2014

The fallacy of age as a predictor of future Digital Health adoption

Today's older adults will not get a 'check engine light for their body.' Investors in innovation worry when utilization of technology doesn't match hyper-hysterical investment pace.  So it is with Digital Health. Buried beneath broad and unclear definitions, how about that 'check engine light' metaphor -- reset it yourself, go ahead! Vague and hyper-funded, Digital Health, says Startup Health, received up to $5 billion investment just in 2014. Still there's bit of whining about startups starting but users not adopting. So what's the solution?  Don't critique investment decisions, bad product ideas and those dual dilemmas of doctor and patient disinterest.  See VC Tom Rodgers push the predicted adoption date out another 15-20 years and at the same time criticize the non-tech literacy of the old and sick of today. Says he: Digital Health will go mainstream when millennials are older and sicker. >>> Read more . . .

Some aging Baby Boomers will upsize, not downsize, if they move at all, poll finds

Most of 4000 baby boomers surveyed don’t plan to move, and if they do, they don’t necessarily plan to downsize.

10/30/2014

There they go again -- the media sneers about 'Grandma' and technology

Fast Company marks a trend -- let's stereotype older adults as Grandma.  Rant on. The latest article title was the last straw. Undoubtedly, as with the others, it was selected by young headline writers: "…the next hot market for wearable tech -- Grandma." Never mind that much of the tech wasn't wearable -- this one pushed me over the edge. So I looked around for other examples because I have seen it so many times -- there was the Huffington Post, 'reconstructing Grandma' and Amazon -- 'Grandma Talks Tech (baby boomers take to iPads too!)'. And Popular Mechanics -- 'smart tech will take care of Grandma.' >>> Read more . . .

Silicon Valley bias against older entrepreneurs

Israel (first in world in R&D expenditures) is open to ideas from all ages. Silicon Valley leads in sexism AND ageism.

10/11/2014

What are the right baby boomer market size numbers?

The numbers of our boomer lives.  So you launch your market messages with an assertion about the addressable market for a product. So one of the timeworn ways used is to start with a concept.  For example, they are going to turn 65 and are retiring -- or perhaps they are unretiring and starting businesses -- at a rate that is big, really, really, big.  So let's consider the following oddity. In 2010, boomers were going to turn 65 at the rate of 10,000 per day for the next 18 years. Then in 2014, you perhaps noticed a different phrase about boomers, including this one from AARP: They are going to turn 65 at the rate of 8,000 per day for the next 18 years. This caused me to wonder, what happened to 2000 of them?  Could they have died?  Left the country?  How many people there are in a certain age range making up an addressable market -- that should be fact, right?  Sort of.  I turned to Brent Green, an advisor to boomer marketers. >>> Read more . . .

Book Review: 'Unretirement' by Chris Farrell

The last third of life is to be, as he puts it, "reimagined and reinvented."

09/24/2014
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