baby boomers

Demographic born between 1946 and 1964.

Why Marketers Can't Afford to Ignore Baby Boomers

More likely to have broadband, own a DVD player and visit 8 of 10 websites visited by the young.

07/17/2010

Should I Stay or Should I Go?

Joseph Coughlin on the factors that will influence baby boomer's housing choices and therefore should drive real estate developer investment.
 

08/09/2010

Coughlin: Boomers Driving and Demanding Innovation

AgeLab leader describes multiple facets of boomers shaping demand for better design and high-touch technology.

08/06/2010

GrandCare Systems introduces HomeBase

07/28/2010

 

GrandCare Systems introduces the revolutionary HomeBase

GrandCare Systems introduces HomeBase, a new system that allows families to virtually communicate and chat with disabled or aging relatives.  Individuals with ZERO computer experience are now, for the first time, being VIRTUALLY and socially connected to family members and care partners across the world, without having to LEARN anything about computers or the Internet. >>> Read more . . .

Baby boomers are the fastest growing group on Facebook

As Facebook passes 500 million users, baby boomers make up the fastest growing segment.

07/23/2010

Why marketers can't afford to ignore Baby Boomers

They dominate every category, spend the most time on TV, etc. Nielsen Wire.

07/20/2010

FDA will hold hearings on genetic test kits

Hearings to begin next week to determine if kits must be FDA-approved as well as used under direction by doctor.

07/19/2010

Immersion Active, Online Boomer and Senior Marketing Press Release

07/15/2010

Frederick, MD, Jul 15, 2010 (PRWeb.com via COMTEX) -- Immersion Active (http://www.immersionactive.com)(immersionactive.com), the only internet marketing agency focused exclusively on the baby boomer and senior markets, today announced a promotion along with the hiring of three new employees. >>> Read more . . .

Rules Seek to Expand Diagnosis of Alzheimer's Disease

New classifications for Alzheimer's disease will vastly increase those that have the diagnosis.

07/13/2010

The Generational Mobile Access Divide

New mobile wireless access survey by Pew -- overall usage is up.  Get ready for some numbers -- but first, a definition. This new Mobile Access 2010 report from Pew defines mobile wireless access as a) Going online with a laptop using a wi-fi connection or mobile broadband card or b) Using the Internet, email or instant messaging on a cell phone. Given that definition, "59% of American adults now go online 'wirelessly' using a laptop or a cell phone, an increase over the 51% who did so at a similar point in 2009." And today, compared to a year ago, more cell phone users are taking pictures (76% versus 66%), sending text messages (72% versus 65%), and even accessing the Internet (38% versus 25%) from the 2009 survey. >>> Read more . . .

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