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Meet Laurie in one of the following places:

New York City, December 11-15, 2015

Washington, What's Next Boomer Summit, March 23, 2016


Market Research Reports

Published (10-09-2015) Boomer Mobile and Wearable Health Click here

Updated: (01-29-2015) Technology Market Overview Report Click here

Published: (06-20-2014) Challenging Innovators 2014 Report Click here

Published (03-08-2013) Next Generation Response Systems Click here

Updated (8-25-2012) Aging and Health Technology Report Click here

Updated (7-31-2012) The Future of Home Care Technology Click here

Published (2-14-2012) Linkage Technology Survey Age 65-100 Report Click here

Published (4-29-2011) Connected Living for Social Aging Report Click here

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Rock Health Survey: Digital Health needs trust -- and older users

Rock Health buries the lead -- consumers don't want to share with tech firms. [Rant on.] Digital health firms are having a tough time, despite upwards of $6 billion from me-too investors, and that's just last year. The Rock Health Digital Health Consumer Adoption Survey 2015 of 4017 people is a testimonial to the mismatch between investor optimism and consumer skepticism. On the skepticism front, blame is placed on a variety of factors, including lack of sharing of data across health providers ('Tech companies don't have the problem, it's the siloed health institutions.') But wait. "The contenders–Apple, Google, Facebook, Microsoft, and Samsung—all fared poorly, with approximately 5 percent of people saying they’d share with these companies. Facebook was the outlier -- only 2% would share health or DNA data with the social network." Duh. Despite a few hysterically enthusiastic reads of this data, like Forbes, a few saw gloom. Kudos to MIT Technology Review and a few others for noting the tech company chart, small and at the end of the report.

Why not an insurance to protect from a disruptive technology future?

Optimistic boomers think future technology will be a piece of cake.  Asked to picture the future, boomers think they will be different from their parents who resisted new technologies.  Even Best buy agrees that this is a boomer-senior problem – that the next generation won’t need genius bars or geek squads. Even boomers insist that their tech-savviness today will serve them well in 20-25 years – they will accommodate whatever ‘innovations’ Silicon Valley designers, all still 20-somethings, will foist on them. Boomers see the unknown tech future as something they can and want to deal with, the way they mastered (sort of) home network setup, Facebook, YouTube, Twitter, Skype, and Instagram. And they will want to deal with it, because, well, they are boomers.

Five technology announcements from the 2015 White House Conference on Aging

WHCoA attracted buzz, hopeful announcements and new offerings.  This event was a follow-on to the previous every-decade White House Conferences on Aging -- the most recent of which was the 3-day 2005 White House Conference on Aging. That conference was developed in a hopeful and financially booming time in the US -- its focus was on the pending retirement of the baby boom generation. Today, the economy is not sizzling and since 60 is now the new 50, many of those boomers have not yet retired. Or they've retired from -- or lost -- one job and are now starting a business. The 2005 conference was the first one that had an exhibit hall devoted to technology. This conference was less about a place and more about regional meetings viewings/discussions of the topics and this single day event.   However there were a number of tech-related announcements released in conjunction, including:

As boomers age, they should be considering diabetes health management tools

Digital tools for diabetes prevention and management.  Population health statistics about diabetes are alarming health professionals, particularly concerning today with 26% of older adults having diagnosed (16% of baby boomers and 27% of seniors) and even undiagnosed diabetes. So there's no surprise – innovation is wanted and much needed. New technology startups are popping up all around to help prospective patients prevent the onset of diabetes – and/or manage it more effectively. While some research casts doubt on the sustainability of these tech interventions, that doesn’t stop new entrants from jumping into the fray. Here are six of the tools available – with descriptions from news articles, smartphone-ish vendor sites or far more informative press reports. Would seniors use these?

Look back at innovation competitions to help older adults

Competitions abound – all need groundwork.  Just a few years ago you might have noticed that there were few business plan competitions for products and services targeting the older adult market (the Silicon Valley Boomer Venture Summit begun by Mary Furlong in 2004 was a rare exception.)  When its Letter of Intent page appeared at the end of 2011, CMS innovation grant applications included technology submissions behind the scenes, in partnership with non-profits and healthcare delivery organizations. Then came the $1 billion round two announced in December 2014 – and with that, multiple other tech solutions were included to help deliver significant changes, including health information exchanges, patient engagement, the emerging field of population health, and today’s CMS reimbursement for telehealth.  With these approvals, CMS effectively laid the groundwork for many of the firms that compete today in health segments.

2015: From Niche to Norm -- Technology for Aging in Place

What is the line between a distinct product market and tech customization?  In 2009 when the original Market Overview was published, the search began to identify the small group of entrepreneurs focused on serving seniors – from the AirGuru SV1 Video Phone and Big Screen Live all the way to WellAware and Wellcore.  Why note such a market, you might ask? All of those companies and many others had the heart and focus to try to craft something usable by and for an older adult. In many cases these were inventions compensating for a gap in care and oversight, but most often filling a gap in internet access and/or usability of devices and software.


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