Demographic born between 1946 and 1964.
Submitted by Laurie Orlov on Thu, 10/30/2014 - 20:52
Most of 4000 baby boomers surveyed don’t plan to move, and if they do, they don’t necessarily plan to downsize.
Submitted by Laurie Orlov on Sat, 10/11/2014 - 14:13
Israel (first in world in R&D expenditures) is open to ideas from all ages. Silicon Valley leads in sexism AND ageism.
Submitted by Laurie Orlov on Wed, 09/24/2014 - 16:10
The numbers of our boomer lives. So you launch your market messages with an assertion about the addressable market for a product. So one of the timeworn ways used is to start with a concept. For example, they are going to turn 65 and are retiring -- or perhaps they are unretiring and starting businesses -- at a rate that is big, really, really, big. So let's consider the following oddity. In 2010, boomers were going to turn 65 at the rate of 10,000 per day for the next 18 years. Then in 2014, you perhaps noticed a different phrase about boomers, including this one from AARP: They are going to turn 65 at the rate of 8,000 per day for the next 18 years. This caused me to wonder, what happened to 2000 of them? Could they have died? Left the country? How many people there are in a certain age range making up an addressable market -- that should be fact, right? Sort of. I turned to Brent Green, an advisor to boomer marketers. >>> Read more . . .
Submitted by Laurie Orlov on Wed, 09/24/2014 - 10:58
The last third of life is to be, as he puts it, "reimagined and reinvented."
Submitted by Laurie Orlov on Thu, 09/04/2014 - 20:21
Intel and AARP are offering help with a simple-to-use tablet.
Submitted by Laurie Orlov on Wed, 09/03/2014 - 10:36
New study on housing and aging is a wake-up call to boomers.
Submitted by Laurie Orlov on Wed, 07/09/2014 - 14:30
What's new with startups in the boomer-senior market segments? We often note that the boomers have all the money. Yet they are not always the recipients of thoughtful product design or effective marketing strategy. But consider the media interest in the boomer-beyond topic, especially in the health-related segments -- where there's news, there's innovation. And where there's innovation, let's reflect on the Silicon Valley Boomer Venture Summit in Santa Clara, a business plan competition and series of events organized by Mary Furlong and delivered at Santa Clara University. The tone of the event was energetic and entrepreneurs were eager to discuss their offerings and insights. Here are just a few of the companies that were present: >>> Read more . . .
Submitted by Laurie Orlov on Thu, 06/26/2014 - 23:27
The 50+ cohort seems like a market with almost $3 trillion in spending power and interest in new and relevant products and services. But AARP's new report, Challenging Innovators June, 2014, asserts that it is a cohort reachable, not by age, but by need.