Demographic born between 1946 and 1964.
Submitted by Laurie Orlov on Wed, 07/09/2014 - 15:30
What's new with startups in the boomer-senior market segments? We often note that the boomers have all the money. Yet they are not always the recipients of thoughtful product design or effective marketing strategy. But consider the media interest in the boomer-beyond topic, especially in the health-related segments -- where there's news, there's innovation. And where there's innovation, let's reflect on the Silicon Valley Boomer Venture Summit in Santa Clara, a business plan competition and series of events organized by Mary Furlong and delivered at Santa Clara University. The tone of the event was energetic and entrepreneurs were eager to discuss their offerings and insights. Here are just a few of the companies that were present: >>> Read more . . .
Submitted by Laurie Orlov on Fri, 06/27/2014 - 00:27
The 50+ cohort seems like a market with almost $3 trillion in spending power and interest in new and relevant products and services. But AARP's new report, Challenging Innovators June, 2014, asserts that it is a cohort reachable, not by age, but by need.
Submitted by Laurie Orlov on Tue, 05/20/2014 - 13:02
SANTA CLARA, Calif., May 20, 2014 /PRNewswire/ -- Mary Furlong and Associates will host the Silicon Valley Boomer Venture Summit, and Business Plan Competition, on June 25th at Santa Clara University. The Summit draws a global influencer base to address the ongoing needs facing the Boomer consumer, and to pair investors with entrepreneurs who can bring innovative products and services for the longevity economy to market.
Submitted by Laurie Orlov on Wed, 05/14/2014 - 17:18
Silicon Valley notices the boomer market.
Submitted by Laurie Orlov on Mon, 05/05/2014 - 15:07
AARP TEK's program to help older adults navigate new hardware, software and social media.
Submitted by Laurie Orlov on Sun, 05/04/2014 - 11:21
Don’t quit your day job just yet – do the homework first. Starting a new company in the boomer/senior, mHealth/Digital Health tech space? I hear fairly regularly from those who have this intent. Maybe they have a prototype they have created. When I don’t hear first, sometimes I catch who they are through the modern-day miracle of Google Alerts. So maybe we chat, maybe I take a look at a website, learn how they are going about getting their funding, and I ask if they know about products that may be similar to what they are doing. Or have they browsed online catalogs, or spoken to non-profits (if that is one of the target audiences). Have they studied market sizings and surveys from Nielsen to Pew to the exuberant Semico Research? And so on. So here’s an updated set of advice for the pre-early stage: >>> Read more . . .
Submitted by Laurie Orlov on Sun, 04/27/2014 - 10:25
Our smartphones, ourselves – are they useful for managing our own health? In 2009, Eric Topol, the wireless health medical prognosticator, noted that 'we would soon use our smart phones to monitor our chronic conditions.' Well, maybe – it all depends on what he meant by 'soon.' App developers are obviously struggling to identify a) an app that is useful and b) who the cohort is that would use it. Should you count recording weight, keeping food logs and tracking exercise as 'monitoring' a chronic condition? It might be more useful to put a smartphone in your pocket (assuming it fits) than to get a grip on another wearable but easily-lost small device. Take a look at the wearable band market and non-usage by the 55+. Note the easily-lost Fitbit (my sister has lost 3, I have long lost 2) in this Verizon Boomer Voice blog. >>> Read more . . .
Submitted by Laurie Orlov on Wed, 04/09/2014 - 14:44
Buy a lower-maintenance home, work part-time in retirement.
Submitted by Laurie Orlov on Thu, 03/20/2014 - 15:10
Young tech developers show ignorance of market size and scale of the people 20 or more years older than they are.
Submitted by Laurie Orlov on Wed, 03/12/2014 - 13:01
Digital health tech is the answer – but what are the questions? What new gadgets and apps can make consumers take better care of their own health? What are the gadgets and apps that help doctors take care of consumers? Let’s assume that the combination of tech that helps consumers and doctors equals Digital Health. In this emerging world, do doctors encourage consumers to give these new apps and gadgets a try? What is the digital technology uptake among the worried well and the not-so-well boomer population – a giant and amorphous demographic blob that some marketers want to cultivate. Even if we added those modifiers that help divide boomers into cohorts – words like caregiving, wealthy, unmarried, educated, grandparents, rural -- it is a challenge for innovators to peer through the just right Digital Health lens and see clearly who is targeted, what they need, and who will pay for the next new thing. >>> Read more . . .