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We the people are losing the user interface design war

The car -- the pointer doesn’t point. I have ranted for a long time that because something can be designed, it probably will. Do we need it? Do we want it? Not necessarily. The Wall Street Journal’s Dan Neil describes the new man-machine interface in the Lexus RX 350 F Sport -- the MMI (how cute), a car’s User Interface (UI, or UX/user experience design). His beef is with what sounds like a design-because-it-can-be Remote Touch Controller. He finds it difficult to aim the ‘cursor’ (no back arrow, just a menu selection) to manipulate a menu to back up the selections on an 8-inch LCD display. In a car?? Didn’t AARP say that boomers and beyond have all the spending power?  Good thing, the tested model was $53,000. And isn’t 59 the average age of the Lexus buyer?

Let's push back on tech’s ‘new wave’ driven by data

About those ad words – can we outsmart them?  Just read an approving and syndicated Times article about the latest data-driven tech that uses what we access online to present us with more of the same. Given my predilection to write e-mails about the age-related technology space, the all-knowing Google regularly presents me with ads for products based on the messages I send and receive. Some ads are for vendors who are my clients, none of them are my suppliers.  As is typical, I don’t notice for a while and then – in a flash, out of the corner of my eye, I see – duh, there’s a pattern here.  So I do what you all should do regularly – tell Google these not only aren’t relevant, YOU are not who they think you are, you are someone else.  You can opt out – but, sigh, "Google may still show relevant ads based on the content of a web page" that you are viewing. But it will not ‘collect’ your interest-based information to show you more relevant content. Whew. By looking at your ads preference manager page, you can, however, change your demographic profile – making yourself older/younger than you actually are (or what Google thinks you are). This may be a wise move.

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