What are the basic facts about boomer-senior connectivity?  Pew Research and others have been releasing report after report about technology use, but without a summary sheet, marketers might not be able to see the forest for the trees. So here are the basics from the past year of Pew-published surveys – to my knowledge, the only source for this number of categories that include 50+ age cohorts: >>> Read more . . .

"The economic data are sending an aging, insecure workforce a clear message: Don’t retire yet."

Ignoring demographics by too much focus on the young.

The times are changing – just ask boomers.  Just when is the survey glass half-full or half-empty? According to a June survey from The Hartford and MIT AgeLab, “50 percent of boomers want to stay in their current home as they age, but most have no plans in place.”  Hold on there, just a second, that means HALF of them want to move! How interesting and how antithetical to aging in place! But it was just a year ago that AARP surveyed the 45+ population and found that "almost three-quarters of Baby Boomers ages 45 and older – and effectively nine in ten people 65+ – said they want to stay in their current homes for as long as possible.” That was then and this is now. >>> Read more . . .

Recording history -- "visual images to analyze over the next 40 years as Baby Boomers age."

AARP television programming about the 50+ demographic.

See comment -- shouldn't the font size be adjustable?

From the Silicon Valley Boomer Venture Summit held on June 15.

Baby boomers want to age in place but have no plan.

Delightful examples of self-reinvention.