baby boomers

Demographic born between 1946 and 1964.

More than half of 65-year-old boomers are fully retired

Misleadingly titled -- article about Met Life report -- "transitioning into retirement".


Want to Build a Business that Serves 100 Million People? What's Next Boomer Business Summit


At the ninth annual What’s Next Boomer Business Summit, opening speaker Jody Holtzman fired up the 400+ entrepreneurs and executives in the audience with his assertion that, “In Washington, addressing the needs of 100 million people is called an unaffordable cost. For entrepreneurs, addressing the needs of 100 million people is called an opportunity.” Holtzman, senior vice president of AARP’s Thought Leadership Group, was referring to consumers aged 50+. >>> Read more . . .

Boomer business opportunity knocks on aging’s door

Sharp contrast separates business and service lenses of baby boomers. You might think you were in different planets – at last week’s Aging in America conference, on a Wednesday a discussion of "E-commerce, MobileVideo, Gaming and the Mobile Wallet" at the 2012 What’s Next Boomer Business Summit – a conference within a conference. The next day at ASA, you could consider "Successfully Integrating Boomers for a Sustainable Senior Center Model."  When picturing the 50+ segment, is it the hop-skipping-and-jumping boomer, the entrepreneur boomer, the service-providing boomer, the shopper in the AARP lens of the  Longevity Economy (What’s Next), or perhaps it’s the live-forever boomer, straining our budgets and reducing our expectations (ASA)? >>> Read more . . .

Baby Boomers will transform Aging

From ASA -- Dychtwald, Gail Sheehy, et al. on the new world of aging.


Conference to Explore Latest Baby Boomer Consumer Trends in Mobile, E-Commerce and Gaming


Marketers, Brand Managers, and Entrepreneurs to Gain Deeper Understanding of Boomers' Adoption and Use of New Technologies at What's Next Boomer Business Summit

Technology is king at the What's Next Boomer Business Summit on March 28, 2012 at the Marriott Wardman Park in Washington, D.C. Distinguished speakers will discuss mobile technology, gaming, and e-commerce trends that are influencing Baby Boomers' purchasing decisions and meeting unmet needs in this key demographic, which represents approximately 78 million Americans. >>> Read more . . .

Boomers are wired to stay wired forever

Matt Thornhill, Boomer Project: "The advent of Siri means the end of the era when humans have to adapt to new technology."


Senior-friendly tech as seen dashing through the show (CES in one 6-mile Fitbit day)

Purrfect Pet. The PARO therapeutic robot is a pretty darn cool contraption. Shaped like a stuffed furry baby seal, it has five kinds of sensors built into itself: tactile, light, sound, temperature and posture. PARO’s sensors can “feel” being stroked or being held. It can also recognize the direction of voice and words such as its name. It moves, looks at you, blinks and closes its eyes, purrs and other pet-like actions and it is supposed to learn your desires and behave appropriately over time. >>> Read more . . .

Aging and Broke, More Lean on Family

Eighteen percent of unemployed Americans 55 and older said they borrowed from family or friends other than adult children, while one in 25 reported moving in with family or friends to save money,


Aging Baby Boomers and the Question of Where to Live

Architect and gerontologist are interviewed about the 'unassisted living' world of future aging boomers.


Boomers redefine retirement with encore careers

After the job, what's next.

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