baby boomers

Demographic born between 1946 and 1964.

Boomers seen trending towards smaller homes, aging in place

New report from Harvard (The State of the Nation's Housing 2011) indicates that the majority of boomers want to stay where they are, but some will downsize to smaller homes.


Will you get old before you get rich?

Outliving our vision of ourselves.  Just back from the Philips Active Aging Think Tank meeting – in which we echoed the recent frequent Wall Street Journal topic -- living to 100 and beyond. Most of us see ourselves as living to the age (whatever that was) of our parents and grandparents.  Since life expectancy has inched past age 80 for women (in more affluent regions) that may seem sensible. Though we may not want to exit in the same way with the same illness, disability, or dementia that they had. But rationalizing optimists that we are, most likely we ascribe what they had to some lifestyle or behavior in the way they lived their lives -- we will overcome heredity just like we’ve overcome setbacks in the past.  >>> Read more . . .

Our New Jobs Problem: Aging Americans

A 'new' problem drawn from a two-month old study about lost work hours caregiving for aging parents.


Are older adults disconnected from technology or marketers?

What are the basic facts about boomer-senior connectivity?  Pew Research and others have been releasing report after report about technology use, but without a summary sheet, marketers might not be able to see the forest for the trees. So here are the basics from the past year of Pew-published surveys – to my knowledge, the only source for this number of categories that include 50+ age cohorts: >>> Read more . . .

Fragile Economy Keeps Older Workers From Retirement

"The economic data are sending an aging, insecure workforce a clear message: Don’t retire yet."


Marketers' Billion-Dollar Problem: Boomers

Ignoring demographics by too much focus on the young.


Will aging in place become aging in some other place?

The times are changing – just ask boomers.  Just when is the survey glass half-full or half-empty? According to a June survey from The Hartford and MIT AgeLab, “50 percent of boomers want to stay in their current home as they age, but most have no plans in place.”  Hold on there, just a second, that means HALF of them want to move! How interesting and how antithetical to aging in place! But it was just a year ago that AARP surveyed the 45+ population and found that "almost three-quarters of Baby Boomers ages 45 and older – and effectively nine in ten people 65+ – said they want to stay in their current homes for as long as possible.” That was then and this is now. >>> Read more . . .

The legacy of boomer filmmakers in visual gerontology

Recording history -- "visual images to analyze over the next 40 years as Baby Boomers age."


AARP television programming about the 50+ demographic.


Ford enlarges font for aging baby boomers

See comment -- shouldn't the font size be adjustable?

Syndicate content