baby boomers

Demographic born between 1946 and 1964.

Older Americans upbeat about aging, future: survey

USA TODAY partnered with UnitedHealthcare and NCOA to gauge the attitudes of Americans age 60 and above.

08/08/2012

How boomers, seniors use the Internet

Interview with Mary Madden of Pew Research.

08/02/2012

Huge market opportunity - Silicon Valley Boomer Venture Summit 2012

A summary of 2012 Boomer Venture Summit.

07/19/2012

Entrepreneurs Seek to Tap an Aging Opportunity: Internet-savvy baby boomers present a potentially underexploited market

07/06/2012

Sue Kruskopf and Nancy Bush stood before a panel of investors, trying to convince them how death could become an online business opportunity.

Their website, MyWonderfulLife.com, helps baby boomers plan and personalize their own funerals, from the food to the decorations to the casket. >>> Read more . . .

Online education for boomers

UCLA offering courses in marketable skills.

07/05/2012

Amid GPS boom, paper maps hang on

"Additional services from traditional mapping companies show the incredible potential in the industry."

07/04/2012

Enough boomer brilliance – let’s move on

Reaching the end of my boomer ‘ain’t we cool’ rope.  Rant on. Got one of those ’10 baby boomers inventions that rocked our world’ e-mails today from a party who will remain nameless, but wanted to be credited should I publish it.  It felt familiar. Why, it was remarkably similar to a 2010 Reuters reprint of an article: Baby boomer inventions that changed the world which itself was an excerpt from a book by Patrick Kiger. No clue how many articles pre-date that one that noted the Jarvik heart, WWW, the Apple II, DNA, blah, blah, blah.  The self-aggrandizement (and marketing promotional opportunity) of boomers and those who wish to make a buck off of them – it's enough to make one gag.  And, as they say, I ARE one, and yeah, my business supposedly targets that demographic. >>> Read more . . .

The skills of life expectancy -- working past 65

Perhaps we need a new set of work and life expectations.  Doesn't it strike you as interesting that the so-called 'retirement' age (that is when you can receive full Social Security benefits) has been 65 for a long time? It has bumped up just recently -- but then so has average life expectancy. According to data compiled by the Social Security Administration:  "A man reaching age 65 today can expect to live, on average, until age 83. A woman turning age 65 today can expect to live, on average, until age 85. And those are just averages. About one out of every four 65-year-olds today will live past age 90, and one out of 10 will live past age 95." The oldest age that SSA considers for initial full eligibility is 67 -- for those born in 1960 or later. Meanwhile, the average anticipated retirement age in the US is, what a surprise, age 67.   >>> Read more . . .

More than half of 65-year-old boomers are fully retired

Misleadingly titled -- article about Met Life report -- "transitioning into retirement".

04/30/2012

Want to Build a Business that Serves 100 Million People? What's Next Boomer Business Summit

04/10/2012

At the ninth annual What’s Next Boomer Business Summit, opening speaker Jody Holtzman fired up the 400+ entrepreneurs and executives in the audience with his assertion that, “In Washington, addressing the needs of 100 million people is called an unaffordable cost. For entrepreneurs, addressing the needs of 100 million people is called an opportunity.” Holtzman, senior vice president of AARP’s Thought Leadership Group, was referring to consumers aged 50+. >>> Read more . . .

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