Meet Laurie in one of the following places:

Boston area -- July 17-August 26, 2015

Boston, September 15-16, 2015

LeadingAge Boston November 1-4, 2015

Health 2.0, Santa Clara, CA, October 4-7, 2015

 

Related News Articles

07/24/2015

Technology can help people stay at home longer.

07/14/2015

A new study that suggests the start of middle age is no longer 45 or 50 but, instead, 60.

07/14/2015

At summit, experts discussed making technology accessible to seniors. A study on topic was also released by AARP.

07/13/2015

Honor hopes to start a trend of tech companies focusing on the needs of seniors.

Market Research Reports

Updated: (01-29-2015) Technology Market Overview Report Click here

Published: (06-20-2014) Challenging Innovators 2014 Report Click here

Published (03-08-2013) Next Generation Response Systems Click here

Updated (8-25-2012) Aging and Health Technology Report Click here

Updated (7-31-2012) The Future of Home Care Technology Click here

Published (2-14-2012) Linkage Technology Survey Age 65-100 Report Click here

Published (4-29-2011) Connected Living for Social Aging Report Click here

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baby boomers

Demographic born between 1946 and 1964.

Let's push back on tech’s ‘new wave’ driven by data

About those ad words – can we outsmart them?  Just read an approving and syndicated Times article about the latest data-driven tech that uses what we access online to present us with more of the same. Given my predilection to write e-mails about the age-related technology space, the all-knowing Google regularly presents me with ads for products based on the messages I send and receive. Some ads are for vendors who are my clients, none of them are my suppliers.  As is typical, I don’t notice for a while and then – in a flash, out of the corner of my eye, I see – duh, there’s a pattern here.  So I do what you all should do regularly – tell Google these not only aren’t relevant, YOU are not who they think you are, you are someone else.  You can opt out – but, sigh, "Google may still show relevant ads based on the content of a web page" that you are viewing. But it will not ‘collect’ your interest-based information to show you more relevant content. Whew. By looking at your ads preference manager page, you can, however, change your demographic profile – making yourself older/younger than you actually are (or what Google thinks you are). This may be a wise move. Read more ... about Let's push back on tech’s ‘new wave’ driven by data

Entrepreneurs Seek to Tap an Aging Opportunity: Internet-savvy baby boomers present a potentially underexploited market

07/06/2012

Sue Kruskopf and Nancy Bush stood before a panel of investors, trying to convince them how death could become an online business opportunity.

Their website, MyWonderfulLife.com, helps baby boomers plan and personalize their own funerals, from the food to the decorations to the casket. Read more ... about Entrepreneurs Seek to Tap an Aging Opportunity: Internet-savvy baby boomers present a potentially underexploited market

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