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Technology for Aging -- 2020 Market Overview

Updated March, 2020

In 2020, a modest category about technology for older adults has become mainstream and is now growing to match the needs of the demographic. The market increasingly is less about products specifically designed for older adults as it is about the marketing of many consumer offerings that could be useful to them. This includes smartphones, tablets, smart home technology, Voice First hardware and virtual assistants, and in-home sensors. Each of those devices is enabled for older adults by either more targeted marketing and packaging, enabling software, or bundling into solutions for in-home caregiving and/or healthcare. Once they learn about them, families, their caregivers, and older adults themselves will acquire new tech-enabled products and services that can improve health, safety and quality of life, according to Laurie M. Orlov, who founded the market research firm in 2009.Blending her years of analyst experience and more than a decade of in-depth research on the subject, this forward-looking study is illustrated with descriptive graphics and includes more than 25 new offerings.  

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