smart home

Events cropped up again in March that help accelerate interest in and ultimately benefit for older adults. One of these was the Longevity Health & Innovation Summit, which featured numerous longevity and technology experts as well as a pitch challenge. Today the CTA Foundation pitch competition is being held in partnership with AARP Innovation Labs. And last week, the CABHI Summit 2021, in which several of these offerings below were presented.  All these events provide a platform for innovation competitions, presentations, collaborations and networking among funders and innovators in the age-related technology market segments. Check above links to see full lists from all three.

That was then… In early 2020, focus sharpened on market categories of aging and caregiving. AARP published a new report that showed growing interest in technology among those aged 70+. The 127,000 CES 2020 attendees in January saw exhibit areas and innovations focused on older adults and what they need. Cambia Health released a survey of caregivers, 64% of surveyed caregivers use at least one digital tool to help them with caregiving. The National Alliance for Caregiving surveyed caregivers including their use of technology (surprisingly low), and Samsung, Best Buy and Amazon now group offerings that could be helpful for older adults and those who care for them.

Today or soon you will launch a boomer/senior, home health tech product or service, or maybe a caregiver advisory service.  As your company gets ready to travel into battle or a booth with the sound of pitches all around, it is time to for you to revisit this guidance. Perhaps sometime soon, your new or existing company will officially launch a new product or service, or perhaps a long-awaited, over-described and much-anticipated offering will finally ship. First read existing content and research reports on your particular market segment.  Look over this updated checklist that continues to hold true – with updated links and references. If necessary, refine tactics: