The mindset of ‘get the product out the door’ sets the stage for poor user experience. For market researchers, there are many data-driven ways to gauge consumer preferences today, and tech companies can chose among surveys, interviews, focus groups and customer observation. Product life cycles in newer tech categories are shrinking, with consumers willing to replace devices that still work with newer models, hence the apparent ‘Ready, Fire, Aim’ tech cycle. In the future, we will need a new paradigm for tech user experience that can span our multiple interactions, driven by an opt-in profile about preferences and personal characteristics that can better shape interactions. We will expect that our profile will drive technology access. Today’s fragmented tech experience offers behaviors based on a disconnected set of profiles – a Starbucks profile knows what coffee I like, a Gmail profile knows about my Inbox preferences, and Marriott knows what kind of room or bed is preferred. In the future and with the assistance of conversational AI, the user should be able to override those and specify a profile that spans all tech interactions, acting as a complexity-hiding agent on the user’s behalf.
You know homeowners plan to ‘age in place’ – repeated across all surveys. It makes sense to them – they like their homes, locations, their familiar neighborhoods, shops, their friends, and neighbors. Statistics underpin the goal for 93% of adults 55+. And they are willing to spend on services to enable them to remain there – home security, food and supplies delivery, and transportation services if they choose to or must go places without driving. They have fueled growth in the home remodeling businesses, spending on bathroom modifications and other aging-related enablers, especially home care – which may be an out-of-reach luxury for many.
User experience non-design – it’s not just tech devices – consider the stove’s cockpit.’ Studying the screen plus button choices on a new Microwave, one wonders who tested this interface? Did they really think that the combinations were self-explanatory and intuitive? Or is the convention of poor design so inherent in microwave, oven, and washing machine interfaces, that a ‘cockpit’ design is expected (both by the vendor and the user). Of course, a cockpit is an appropriate term – imagine a pilot sitting down in the left seat of an airplane with zero training on what to touch first.
The press releases signal a busy time in Las Vegas. Viewed from afar, drowning in press releases, it is clearly a nearly fully revived CES 2024. With 130,000 attendees it’s down a bit from 2020’s peak of 175,000. From electric motorcycles and low-profile automobile antennas, the unfolding TV to robotic pool cleaners and lawn mowers and construction, it sounds like it was a noisy place. Some folks think this is a consumer show, but that was the long-ago Consumer Electronics Show. So many entrants in the AgeTech, accessibility and health categories seek visibility and possible global reach.
The 2024 survey is out – some might say it is positive about tech adoption. Older adults (age 50+) own nearly every tech owned by those age 18-49. They have smartphones, tablets, Smart TVs, wearables – with the same disinterest in smart home technologies. The cynical among us might say that some tech change (like the 3G to 5G cutover) forced smartphone adoption. And so the growth in smartphone ownership is led by older adults And it’s pretty tough to buy a ‘dumb TV’ these days even if you wanted one, though it’s feasible.
Monitoring the AgeTech market, one major trend at a time. One of the key roles of an industry analyst is to detect and predict new trends that will make a difference in the lives of older adults. Consider the five year sequence of reports below, from oldest to most recent, from the introduction of voice tech to the Covid-driven rise of telehealth to smart homes to wearables to sensors to the current research underway (stay tuned!) about The Future of AI and Older Adults. The uptake of ‘voice first’ (versus ‘screen and keyboard first’) technologies in 2018 was a very big deal. It now seems obvious that people expect multiple modalities interaction with a technology. Now 100 million Americans own at least one smart speaker – now AI technology will enable the next generation of user interactions. Here are those reports:
DALLAS, Jan. 5, 2023 /PRNewswire/ -- Innovative smart home products showcased at CES® 2023 focus on simplicity, ease of use, and interoperability. Dozens of companies including ADT, Alarm.com, Essence Group, and more featured new product announcements in the safety and security space. Research from Parks Associates supports the demand for useful and simple features—nearly 50% of households planning to purchase a smart door lock in the next six months indicate that a keypad is a must-have feature.
You know homeowners plan to ‘age in place’ – repeated across all surveys. It makes sense to them – they like their homes, locations, their familiar neighborhoods, shops, their friends, and neighbors. 
User experience non-design – it’s not just tech devices – consider the stove’s cockpit.’ Studying the screen plus button choices on a new Microwave, one wonders who tested this interface? Did they really think that 
The press releases signal a busy time in Las Vegas. Viewed from afar, drowning in press releases, it is clearly a nearly fully revived 
The 2024 survey is out – some might say it is positive about tech adoption. Older adults (age 50+) 
Monitoring the AgeTech market, one major trend at a time. One of the key roles of an industry analyst is to detect and predict new trends that will make a difference in the lives of older adults. Consider the five year sequence of reports below, from oldest to most recent, from the introduction of voice tech to the Covid-driven rise of telehealth to smart homes to wearables to sensors to the current research underway (stay tuned!) about 