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Covid-19 pushed technology access for older adults to the top of the national priority list

01/11/2021

The 2021 release of the Market Overview of Technology for Aging sharpens the focus on older adults and their technology needs in this post-pandemic year. It took the aging of the 73 million baby boomers, a pandemic emergency, and investor interest to transform a 2009 market niche into this 2021 $30 billion market category. In 2021, the market will focus less on products specifically designed for older adults and far more about marketing existing offerings as useful to them.

Technology for Aging -- 2021 Market Overview

This report was revised in January of 2021. It was updated to reflect current trends, demographic data about older adults, policy changes, new products and services as well as inclusion of available data about what tech they own and/or prefer. The final section with examples includes more than 30 offering and services new for this report, indicated by **.

Four Technology and Aging Blog Posts from November 2020

November revealed a growing sense of urgency about older adults. What has been the impact on them of the daily onslaught of Covid-19 statistics? What about nine months of ceaseless updates about case counts? Has this produced a permanent fear of contact with others, including families, especially on holidays? Public-private partnerships are forming to bring devices and products to older adults, now isolated for as much as 9 months. Will that help? Tech firms are trying to boost access to the internet and devices – will this become 2021 action priority for non-profits and government? And much more will be different for an older population – the real seniors, aged 75+, perhaps previously unnoticed by media. In fact, older adults have often been ignored by marketers even as boomers have all the money.  Here are four blog posts from November:

6 in 10 Americans Are Concerned by The Amount of Technology in Their Cars

02/11/2020

Self-Driving Cars and Electric Vehicles top the list of technological advances American drivers are most weary of.

Four tech and aging blog posts from August, 2019

The last gasp of August and Labor Day's hurricane Dorian is behind us.  Note how a devastating Hurricane Dorian already has become a past tense Wikipedia entry (!). Now we must contemplate the fall season of tradeshows and events, rev up anticipation for impending technology announcements, consider that technology anti-trust investigations are launching in multiple states. Meanwhile, the older adult technology market is still comprised of four main categories, into which the new entrants and inventions, including wearables, sensors, AI, and predictive analytics, will fit. The research report, Voice, Health, and Wellbeing 2020 has now launched and interviews are underway. Interest has grown in the use of technology to mitigate social isolation – more on that topic later this week, and the US population aged 65+ passed 52 million in 2018. What to make of all this? Here are the blog posts from August for consideration:

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