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The Future of Wearables and Older Adults - report plus May posts

Wearables are new (now) to most older adults in 2021. But that will change in the coming years as broad market acceptance drives interest among the 65+ population. Adoption will grow as the price points become more affordable; and most important, as the data from wearables becomes more actionable, informative, and predictive of future change. Within five years, doctors will see the benefit in guiding older adults to their usage. Chronic disease monitoring through wearables will see the most substantial growth.  And stigma-free and lower cost hearables will provide customizable sound improvements to a far broader population than current hearing aids.  Check out the new report:  The Future of Wearables and Older Adults 2021.  And the other blog posts from May 2021 that drove the report content forward:

Five Trends Driving Potential of Wearables and Older Adults

Wearables are nothing new – except in how they are used.  The Quantified Self movement, coined as a term in Wired in 2007, simply described the growing interest in tracking those personal characteristics that could be recorded and analyzed by the user of wearable technology. From activity trackers that gained popularity in the past decade, to introduction of smart watches by Apple in 2015, the adoption of wearables by older adults has continued to grow.  New products fuel interest about their potential for older adult health-related benefit, such as the Oura Ring, the Apple Watch Series 6 and the Samsung Galaxy Watch 3 Active, or the Bose SoundControl hearing aid.

Covid-19 pushed technology access for older adults to the top of the national priority list

01/11/2021

The 2021 release of the Market Overview of Technology for Aging sharpens the focus on older adults and their technology needs in this post-pandemic year. It took the aging of the 73 million baby boomers, a pandemic emergency, and investor interest to transform a 2009 market niche into this 2021 $30 billion market category. In 2021, the market will focus less on products specifically designed for older adults and far more about marketing existing offerings as useful to them.

Technology for Aging -- 2021 Market Overview

This report was revised in January of 2021. It was updated to reflect current trends, demographic data about older adults, policy changes, new products and services as well as inclusion of available data about what tech they own and/or prefer. The final section with examples includes more than 30 offering and services new for this report, indicated by **.

Four Technology and Aging Blog Posts from November 2020

November revealed a growing sense of urgency about older adults. What has been the impact on them of the daily onslaught of Covid-19 statistics? What about nine months of ceaseless updates about case counts? Has this produced a permanent fear of contact with others, including families, especially on holidays? Public-private partnerships are forming to bring devices and products to older adults, now isolated for as much as 9 months. Will that help? Tech firms are trying to boost access to the internet and devices – will this become 2021 action priority for non-profits and government? And much more will be different for an older population – the real seniors, aged 75+, perhaps previously unnoticed by media. In fact, older adults have often been ignored by marketers even as boomers have all the money.  Here are four blog posts from November:

6 in 10 Americans Are Concerned by The Amount of Technology in Their Cars

02/11/2020

Self-Driving Cars and Electric Vehicles top the list of technological advances American drivers are most weary of.

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